New models

Automatic watches PRIM Retro Automatic was inspired by the elegant and timeless retro time. Design model with convex glass and original color strap.

Watches with a classic and pure look, which has become synonymous with simple elegance in the past. The appeal of the Czech PRIM watch lies in the detailed, thoughtful look of each model.

PRIM Classic 61 watch with clean lines and original dial. Modern and elegant design for every stylish man.

Men’s exclusive line of sports watches made of titanium, thanks to which the watch is extra light. Watches impress with their detailed dial in modern colors.

Ladies’ luxury watch must be a jewel that is unique. Elegant and timeless model in original color combinations that dazzles every woman.

Sport men’s watch inspired by the legendary PRIM Sport with new features. The technologies and materials are used to meet current requirements and are elements that distinguish them from other sports watches.

Original and trendy ladies’ PRIM Fashion watch that attracts the attention of all women. Collection of automatic watches for color lovers and those who have a sense of fashion. Perfect gift for her!

Modern mens watches PRIM Retrograde with power reserve indicator. Whether you choose a formal suit or a leisure clothes, this watch model will fit your outfit. A model that will never disappoint you, classy and modern in the same time.

We have prepared for you a new 50-piece special edition of modern PRIM automatic chronographs. This PRIM wrist watch represents the perfect combination of elegance and performance, with subtle sporting and retro design touches.

PRIM Retro Elegance, PRIM Republic and PRIM Manager are watches that will impress the owner. The exciting and pure design of the watches made in new colours.

The timeless PRIM Pioneer premium model, with a Swiss-made movement and automatic winding. Its crystal clear Arabic numerals and clean workmanship make this model is absolutely unique.

The PRIM Retro Klasik is a popular model bearing Roman numerals that give the watch an elegant appearance. It matches perfectly the jacket of any stylish man.

The timeless, elegant look of these ladies’ watches is sure to captivate everyone’s gaze. You will fall in love with their ability to blend perfectly with your outfit. PRIM watches are the dream of every refined woman with a will to sparkle.