PRIM Sport 38 A

Sporty and modern look, comfortable everyday wear. That’s what this model is all about. The innovative take on classic “sports watches” is colorful, contemporary and fits well on the wrist. And yet we still recognize the typical PRIM model that has accompanied us for generations.

The PRIM SPORT series represents classic designs inspired by the first generation of “sports cars”, whose fame was enhanced by the first Czechoslovak conqueror of the English Channel, František Venclovský. It is still a highly valued and sought-after piece among collectors.

PRIM SPORT 38 A combines the traditional sporty look of popular models from the New Town manufactory with modern materials and technologies. A watch that perfectly copes with a dynamic lifestyle. An elegant classic in a modern design is an ideal choice for everyday wear.

The new PRIM Sport 38 A watch series stands out for its detailed workmanship and imaginative design elements. The dial is perfectly legible in all circumstances thanks to the distinctive indexes, which, like the hands, glow with blue luminescence. The gold-plated hands give the model a luxurious look and create a contrast with the modern sporty style. The color design of the dial is based on pleasant shades: black, white, blue and red. The strap is either leather, ideal for the black design of the dial, or a metal strap for brighter colors.

The bezel is available in two versions: milled with a filled lumibod or lasered with a black HyCeram finish and a luminous lumibod in the case of the “men’s” model. This detail, which matches the blue luminous hands, not only emphasizes the sporty character of the watch, but also ensures its practical use even in the dark.

Under the sapphire crystal is a customized Swiss Sellita movement with a milled weight carrier decorated with a pictogram. This is a symbol of the originality of the PRIM watch. The use of the new movement made it possible to reduce the profile of the case, which further increased wearing comfort. Thanks to this change, the PRIM SPORT 38 A watch is ideal for everyday wear, as well as leisure activities.

The heart of this model is a high-quality Swiss Sellita movement with a milled weight carrier decorated with a pictogram. In detail, the Caliber 71 with automatic winding (SELLITA SW200-1).

This edition is open.

Sporty design for everyday wear.

Comfort on the wrist and a watch for everyday wear. That was the main task for the innovation of the typical and popular “sport watches”. In the next line also a new color concept that would correspond to the present, while still maintaining the traditional look.
It was successful.

The new open edition PRIM SPORT 38 A is fresh, modern, attractive and youthful. At the same time, it has retained the style and the right amount of reference to the original model produced in Nové Město nad Metují since 1968. The color combinations of the dial, various bezel designs and leather strap or pull allow you to choose exactly according to the temperament of the wearer. Whichever you choose, one thing is certain. The watch is always perfectly legible, even in the dark. Practical and matches many outfits.

Inside the pleasantly low-profile case ticks a high-quality Swiss Sellita movement with a milled weight carrier decorated with a pictogram. In detail, the Caliber 71 with automatic winding (SELLITA SW200-1).

The edition is open.

When designing the model, it was important – and we succeeded – to:

• To produce a more comfortable version of a watch in a sporty design
• Bring more color variations from one model
• Combining the design tradition of the 1960s and the present
• Structurally innovate the case
• To commemorate the first “sports” and bring their story to the present day