PRIM collections answer to the diverse demands of our customers, so we use a wide range of themes and collections to appeal to each of you. All our collections are created in cooperation with our partners and employees, but it is mostly you – our customers – who motivate us to produce timeless, modern and elegant watches from top-quality materials.
As the manufacturer of PRIM watches, we are committed to creating original products for every generation. Our vision is for contented customers to own several models of PRIM watches, whether the classic, sport or dress designs, accompanying their owners on a lifelong path to success. We create watches that accentuate the character of their owner and which, above all, are made of high-quality materials at an affordable price.
We wish you a pleasant journey through our digital presentation PRIM and look forward to your visit. Your impressions are as important to us as your satisfaction with our products.
Petr Hanko, CEO
Our company is committed to professionalism, quality and originality. Diverse standards and the differing viewpoints of our customers guarantee a wide range of PRIM products for every generation. We use the latest technology to create products that have lasting value.
Year in, year out, we follow carefully all the trends in watchmaking, thereby ensuring we are able to offer products that match current trends. It is important for us to monitor developments in technology, only then can we offer innovative and high-quality products at an affordable price.
The concept of originality is as important to us as that of quality. Put plainly, it means authenticity combined with the creativity of our designers and graphic artists. Our goal is for each customer to find a model that accentuates his or her own unique personality. We also pay heed to tradition, and draw inspiration from older PRIM models.
The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you – our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.
PRIM watches are reputable watches made with love, tradition and experience. For the new millennium, we gave PRIM watches a new heart wrapped up in a modern appearance and so renewed what had been forgotten after the fall of socialism. Their classic and timeless look has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their sophisticated look, one which perfectly complements both formal and casual outfits. PRIM watches are unique models – owning any of these highly original pieces will make you stand out effortlessly from the crowd.
Preciosa and Czech made
We also produce watches for the world-famous company Preciosa and promote not only the Czech glassmaking, but also the tradition and quality of watchmaking under the PRIM brand, combined with our original designs. We utilize the capacity of a strong company with 25 years of experience in the field of watchmaking, we are the only ones in the wrist watch sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year.
Technology and assembly
Our company builds on a 28-year tradition and experience in watchmaking, so we are able to manufacture watches that can comfortably compare with the best manufacturers of modern watches. Our partners include the world’s largest watchmakers, companies that use state-of-the-art and the highest precision technology to manufacture watch movements.
PRIM watches are manufactured and designed directly at the headquarters of our company. We both create our own watch parts and also cooperate with our global partners, who we know deliver the most sophisticated and state-of-the-art, technologically demanding components in the highest possible quality. We create watches that accentuate the personality of their owner and are made of high-quality materials at an affordable price.
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