PRIM today

Owner's foreword

Owner's foreword

Welcome to the digital world of PRIM watches. It is a great pleasure for us to introduce to you our world of watchmaking and everything involved. The history of PRIM watches can be traced back in Liberec to 1946. Serial production began in 1957, however, and the official sales were launched on 1 April 1958. We are committed to the spirit of pioneering, innovation and the aesthetics of Czechoslovak watchmakers who first established the PRIM name. We have been pursuing this commitment for 20 years, and producing wrist watches that meet the demands and technologies of today.

PRIM collections answer to the diverse demands of our customers, so we use a wide range of themes and collections to appeal to each of you. All our collections are created in cooperation with our partners and employees, but it is mostly you – our customers – who motivate us to produce timeless, modern and elegant watches from top-quality materials.

Our vision

As the manufacturer of PRIM watches, we are committed to creating original products for every generation. Our vision is for contented customers to own several models of PRIM watches, whether the classic, sport or dress designs, accompanying their owners on a lifelong path to success. We create watches that accentuate the character of their owner and which, above all, are made of high-quality materials at an affordable price.

We wish you a pleasant journey through our digital presentation PRIM and look forward to your visit. Your impressions are as important to us as your satisfaction with our products.

Best regards,

Petr Hanko, CEO





Our company is committed to professionalism, quality and originality. Diverse standards and the differing viewpoints of our customers guarantee a wide range of PRIM products for every generation. We use the latest technology to create products that have lasting value.


Year in, year out, we follow carefully all the trends in watchmaking, thereby ensuring we are able to offer products that match current trends. It is important for us to monitor developments in technology, only then can we offer innovative and high-quality products at an affordable price.


The concept of originality is as important to us as that of quality. Put plainly, it means authenticity combined with the creativity of our designers and graphic artists. Our goal is for each customer to find a model that accentuates his or her own unique personality. We also pay heed to tradition, and draw inspiration from older PRIM models.



The success in reviving the long-forgotten PRIM brand has been founded on long-lasting collaboration with retailers who have confidence in our brand and been able to communicate this message directly to customers, thereby exciting the demand for top-quality mechanical watches at affordable prices. The increasingly discriminating desires and diversity of our customers is a strong impulse towards our further research and development.

The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you – our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.

PRIM watches are reputable watches made with love, tradition and experience. For the new millennium, we gave PRIM watches a new heart wrapped up in a modern appearance and so renewed what had been forgotten after the fall of socialism.  Their classic and timeless look has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their sophisticated look, one which perfectly complements both formal and casual outfits. PRIM watches are unique models – owning any of these highly original pieces will make you stand out effortlessly from the crowd.

LOGO 1+1 CZMade
Preciosa and Czech made

We also produce watches for the world-famous company Preciosa and promote not only the Czech glassmaking, but also the tradition and quality of watchmaking under the PRIM brand, combined with our original designs. We utilize the capacity of a strong company with 25 years of experience in the field of watchmaking, we are the only ones in the wrist watch sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year.

LOGO 1+1 CZMade
Technology and assembly

Our company builds on a 28-year tradition and experience in watchmaking, so we are able to manufacture watches that can comfortably compare with the best manufacturers of modern watches. Our partners include the world’s largest watchmakers, companies that use state-of-the-art and the highest precision technology to manufacture watch movements.

PRIM watches are manufactured and designed directly at the headquarters of our company. We both create our own watch parts and also cooperate with our global partners, who we know deliver the most sophisticated and state-of-the-art, technologically demanding components in the highest possible quality. We create watches that accentuate the personality of their owner and are made of high-quality materials at an affordable price.

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