MPM-Quality v. o. s. holds both the right to other registered trademarks (with a priority dating back to 1955) and the exclusive right to use copyrighted works in the PRIM logos created by Mgr. Jiří Rathouský, as well as the right of the previous user.MPM-Quality is the sole valid owner of all PRIM trademarks, especially the PRIM word mark under categories 9 and 14. At the same time, we own all the original graphic and combined trademarks registered since 1955 (combined registration No. 152529, priority as of 20 December 1955). These are the PRIM trademarks that our company acquired in 2001 from the only legal owner of the brand Chronotechna Šternberk (Eutech).
MPM-Quality v.o.s. currently holds the following trademarks with the Office of Industrial Property:
- Word reg. No. 357692, priority as of 13 July 2011.
- Combined reg. No. 152529, priority as of 20 December 1955.
- Combined reg. No. 153324, priority as of 8 January 1958.
- Word graphic reg. No. 165917, priority as of 11 September 1984.
- Combined reg. No. 208817, priority as of 30 April 1997.
- Combined reg. No. 249929, priority as of 21 April 2000.
- Image reg. No. 382324, priority as of 17 July 2013.
MPM-QUALITY v.o.s. also has the exclusive right to use the PRIM logo created by Mgr. Jiří Rathouský, as his copyrighted work, based on the license agreement of 25 June 2014 concluded with the heirs of Mgr. Jiří Rathouský, JUDr. Hana Jareš Procházková, and Antonín Jareš.
HISTORICALLY THE OLDEST LOGO CURRENTLY USED
The first PRIM trademark was registered as early as 1955 by Chronotechna Šternberk to designate its timing devices – it contained the letters PRIM, lowered on either side with a broken border (loaf-shaped) above the letters. In 1958, another PRIM trademark of the same design was registered by the then National Enterprise Chronotechna. The trademark was also registered for wrist watches.
At present, we also use another PRIM logo for marking our watches. This is based on a modern font and is highly readable, both on watches and in promotional materials. It conveys the necessary dynamism, while at the same time building on the best of the previous versions of the PRIM logo.
SIMPLIFIED LOGO – IKONA
Our team of graphic designers created a logo that reflects our values of tradition and modernity. The letter P is connected by a circular arc, which represents the passage of time. This element is our key symbol for our brand.
The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you – our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.