PRIM ART 2025

The softness and lightness of butterfly wings transferred to the watch dial.

A limited edition exclusively prepared from the designer’s first sketches to the demanding handwork of watchmaking masters. Inspired by nature and beauty, the uniqueness of the butterfly, whose life is short and time plays a crucial role in its case. It has to do so much to enrich the world with its uniqueness. For it, time is truly precious.

The exclusivity of master watchmaking is represented by a gold-plated dial decorated with the silhouette of butterfly wings, handcrafted using HyCeram® technology.

It is a very demanding process that requires up to 24 hours of concentrated work. It consists of the precise application of individual color layers. The use of a special material creates subtle pearlescent reflections, evoking the surface of real butterfly wings. The harmony of colors is complemented by blue hands. The result is a dial that becomes a small work of art, emphasizing the exceptionality and uniqueness of each piece.

This model was created in three versions, each in only 10 pieces.

The exclusive rose gold version with a leather strap in gold decor will dazzle with its nobility. The model with a discreet steel case is the ideal choice for lovers of classic style. The elegant two-tone design allows for easy combination with other jewelry and accessories. The delicate metal pull adds sophistication to the watch while ensuring comfort when wearing.

Inside the watch ticks the best that Czech movement production has to offer. Through the glass back cover you can watch the fascinating work of the in-house mechanical movement PRIM with manual winding – a demonstration of perfect watchmaking.

It is a PRIM caliber 93.00 with manual winding. With 17 jewels it performs 21,600 oscillations per hour (3Hz). Power reserve 48 hours.

Artistic collections created in limited editions showcase perfection and a focus on absolute details. They carry the symbolism of rare motifs and are usually drawn from nature.

The butterfly in this watch model carries another big and strong message. About help where it is needed. One piece of this watch was auctioned off to benefit the patient organization Debra. It supports families and patients affected by butterfly wing disease.

A sophisticated design, and even more sophisticated workmanship. The dial is decorated with hand-applied pearlescent color layers. Creating one of these takes approximately 24 hours of highly concentrated human labor.

The special material creates a structure and evokes subtle reflections in the light. It is not humanly possible to apply it to all models identically, so none of the 30 pieces will be the same. Each one is unique and original.

This model was created in three versions, each in only 10 pieces.

The exclusive rose gold version with a leather strap in gold decor will dazzle with its nobility. The model with a discreet steel case is the ideal choice for lovers of classic style. The elegant two-tone design allows for easy combination with other jewelry and accessories. The delicate metal pull adds sophistication to the watch while ensuring comfort when wearing.

The limited edition number is on the back of the watch. You will also find the PRIM watch pictogram symbol there. It is also decorated on the movement and crown, among other things.

When designing the model, it was important – and we succeeded – to:

• Design sophisticated dial graphics with an art motif
• Choose symbolism with deeper meaning
• Create absolute uniqueness and exclusivity
• To showcase the detailed work of master watchmakers
• Prepare a luxurious gift mainly, but not only, for women
• Combine case materials in different design variants
• Focus on details and precise execution