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Build your PRIM

Custom production

Everyone needs a reliable partner who never lets them down. For many of us, watches are the most faithful companions. That’s why we decided to create a project that allows you to get PRIM watches designed by yourself! Take advantage of the unique opportunity to create your own original PRIM model, which will be crafted in our manufactory based on your design, developed in collaboration with our graphic studio, or get advice from our experienced designers. Forget monotony. Welcome to the era of personal style! Every minute is unique, and now you can have a watch that truly resonates with you. We enable you to express yourself through your watch. With us, you have the opportunity to create a watch that is completely unique and fully meets your expectations. You can choose from several selected types for customization:

Prim Automatic Klasik 10 ATM – screw-down crown
Prim Automatic Klasik 5 ATM
3. PRIM Slim Men
4. PRIM Slim Lady
5. PRIM Legenda

Don’t be afraid to be original and express your style through your own watch design!

Steps for assembling the watch

1. Case
2. Choose the dial color and movement type
3. Choose a dial or design your own
7. Monogram on the dial
6. Personalization of the case back
5. Choose your hands
4. Choose your strap
Načítání modelů…

1. Pouzdro

Načítání variant…

    2. Vyber si barvu ciferníku a typ strojku

    Načítání variant…
    Vyberte variantu ciferníku
    Build it

    3. Case back personalization

    C4. Laser engraving
    D1. Printing on the inner side of the glass: \*laser engraving
    D2. Printing on the inner side of the glass: \*full-color UV printing
    *This is an additional service.

    Monogram on the dial

    Examples of possible combinations

    Build it

    Terms and Conditions

    The customer agrees to pay the full amount for the entire personalization order.

    The initial price includes:
    a) 2 previews
    b) 2 feedback

    Each additional adjustment is charged at 600 CZK/hour for graphic work.

    In case of contract cancellation and non-fulfillment of the order, 50% of the order price will be charged.

    After placing the order, you will be contacted by the sales department within 1–3 business days. Previews and processing depend on the season and take between 2–10 business days. Production then starts after approval and takes 3–10 business days.

    individualizace@prim-hodinky.cz

    What makes your watch so special?

    Do you prefer the elegance of simple design, or do you lean towards bolder styles? Regardless of your taste, our personalization lets you transform every detail of your watch into something uniquely yours. Every aspect of your watch is crafted precisely according to your vision. Design the dial, choose the movement, select any strap, and add engraved text on the case back.

    Celebrate your uniqueness!

    In today’s world, where monotony often prevails, we care about enabling you to celebrate what makes you unique. Our personalized watches are the perfect way to do just that. Be proud of your watch, whether it’s for yourself or as a gift for someone special.

    Your Watches, Your Stories

    Watches are more than just timekeeping devices; they are part of your story. With our personalized PRIM watches, you can tell the most amazing story — yours. Rest assured that your watch will always be a faithful companion, reminding you who you are and what matters most to you.

    Create your story, and we will complete it with your personal PRIM model.