Individualization

Custom production

Individual production

Every detail matters. Create your own PRIM watch according to your wishes. We offer you the option of personalization that will give your model a unique touch – from your own monogram to a special dedication to a logo on the dial or case.

That’s what I want!How to do it?

Possibilities of individualization

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Case lateral side

Create a unique timepiece with laser engraving on the side of the case. Add initials, a date, or another personal message and turn your watch into an original piece with its own story.

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Case front side

Add a personal touch to your watch with laser engraving on the front side – the bezel. Where space allows, you can add initials, a date, or another meaningful motif to create a unique symbol.

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Back case quartz

Personalize your watch with engraving on the case back. Choose between classic laser engraving or a luxurious 3D motif that adds depth and a unique touch. Keep in mind that 3D engraving requires more time and a higher investment, but the result is worth it — a truly one-of-a-kind watch with your signature.

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Back case with glass window

Enhance the case back with a transparent window using original color or UV printing. This modern personalization method allows you to add a logo, text, or a unique design that stands out alongside the visible mechanical movement. Create a watch that perfectly reflects your style.

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The rotor of the machine

Elegant rotor personalization. Add a unique detail to your watch by engraving the movement’s rotor. A subtle logo, monogram, or text will emphasize the distinctive style of your own edition. Engraving options depend on the specific rotor type – we’re happy to help you choose the best one. Create a watch that truly reflects your individuality.

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Dial

Unique custom dial. The watch dial offers a distinctive opportunity for personalization that immediately draws attention. Add a logo, monogram, or personal motif — modifications are subject to available space and technical capabilities. Our team will gladly assist you in creating a dial that perfectly reflects your style.

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Strap

Stylish strap personalization. Add a unique touch to your strap through customization. Options include adding a stud with a monogram or logo, or embossing directly into the strap material. These details will highlight your style and create a watch that is truly yours.

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Box

Exclusive box personalization. Wrap your watch in a unique box that reflects your style. We offer a wide range of options with possibilities such as color customization, embossing, UV printing, pad printing, or laser engraving — all depending on the box type. Create packaging that perfectly complements your gift.

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Others

Didn’t find what you were looking for? Have a different idea for customization? Write to us! We’ll be happy to discuss additional options with you, such as hand coloring, special details, or creating a unique watch model through the configurator. Your watch, your story – with no compromises.

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Learn more

Order

If you have any questions or are interested in ordering a watch from the PRIM collection with you own corporate or personal design, logo, name or dedication, do not hesitate to contact us.

Watches can be personalised:

A) existing models – laser, cnc engraving, pad printing, raised monogram, hand variants

B) production of a new model or limited series – 6 months

You can choose PRIM watches from our e-shop or you can come and see them in person and choose them in our PRIM brand store.

individualizace@prim-hodinky.cz