PRIM Cycling 25

About the collection

The limited edition PRIM CYCLING 2025 was created in collaboration with professional Czech cyclo-cross rider Michal Boroš. The inspiration came not only from his racing career but from the very essence of cycling—endurance, precision, and the rhythm that determines victories and crashes. Together, we designed a watch that’s more than an accessory; it’s an expression of a lifestyle. Crafted with accuracy. Worn with pride. PRIM CYCLING 2025 isn’t just a watch. It’s a symbol of passion for sport, high-quality Czech design, and the determination to push to the very limits of what’s possible. The watches are produced in a total of 200 pieces—50 of each version—and are individually numbered.

Each piece is individually numbered and delivered in a special gift box. It also includes a PRIM certificate of authenticity.
About the model and the chronograph function – the PRIM CYCLING 2025 Sport model was created as a celebration of speed, precision, and endurance – qualities that define not only cycling itself but the entire PRIM brand philosophy. In designing the model, we placed great emphasis on the functionality and legibility of the chronograph, combined with a dynamic, sporty appearance.

The model is powered by a Japanese Miyota 6S11 movement, which allows elapsed‐time measurement of up to 60 minutes with ¼-second precision. Thanks to this feature, the chronograph’s central hand sweeps more smoothly—evoking mechanical movements and underscoring the watch’s sporty character. In addition to the stopwatch, the model offers a running-seconds subdial and a discreetly inset date window at the 3 o’clock position.

The design also places strong emphasis on the dial’s appearance, combining a subtle texture with a carbon-fiber motif that references the modern materials of the cycling world. The brushed hands and hour markers are treated with luminescent coating to ensure good legibility even in low-light conditions. We paid special attention to the chronograph pushers—color-coded to match each edition—and to the bold, sporty strap made of hybrid Sailcloth FKM material, which offers comfort even during active wear.

The FKM strap is the most durable and comfortable material among sports straps—combining a luxurious appearance, extreme resilience, and comfort even under high strain. The watch is driven by a reliable Miyota quartz movement, renowned for its robustness, accuracy, and long battery life. Just like cycling, this caliber strikes the perfect balance between performance, endurance, and rhythm.

About the model

The PRIM CYCLING 2025 Sport model was created as a celebration of speed, precision, and endurance—qualities that define not only cycling itself but the entire PRIM brand philosophy. In designing this model, we placed great emphasis on the chronograph’s functionality and legibility, paired with a dynamic, sporty appearance.

The model is powered by a Japanese Miyota 6S11 movement, which allows elapsed-time measurement of up to 60 minutes with ¼-second precision. Thanks to this feature, the chronograph’s central hand moves in a smoother sweep—evoking mechanical movements and underscoring the watch’s sporty character. In addition to the stopwatch function, the model features a continuous-seconds subdial and a discreetly inset date window at the 3 o’clock position.

Every detail of the PRIM CYCLING 2025 model pays tribute to the world of cycling:

Carbon-textured dial.

The carbon texture of the dial evokes the frame of a racing bicycle.
Color combination in Edition D (the tricolor)

…expresses national pride and a sense of belonging.
The unique seconds hand features a cyclist silhouette in an accent color.
The FKM strap, made from fluoroelastomer rubber, is highly resistant to heat, UV radiation, sweat, water, oils, and chemicals.

4 unique variants – same pulse, different style. Choose the one that matches your approach to life and sport:

A – Victory Yellow (Pantone Yellow C)
A design inspired by winners’ jerseys. A watch that speaks boldly and carries a message of energy and ambition.
B – Technical Blue (Pantone 2995 C):
For those who love performance, a cool head, and precision. Elegance in motion.
C – Dynamic Red (Pantone 485 C):
Speed, passion, drive toward the finish. A watch for strong personalities.
D – Tricolor (Czech National Edition)
A symbol of pride. The subtle interplay of blue, white, and red makes this variant the heart of the collection. A limited edition for those who honor Czech sporting tradition.

CUSTOMIZATION:

You can personalize the case back of your PRIM Cycling watch with a cyclist silhouette and your own first and last name.

When placing your order, please include the following in the notes:

the number of the chosen image (silhouette)
the full name you’d like to have engraved on the watch.

The price for this service is CZK 1,800.

Michael Boroš – a cyclo-cross rider in heart and soul.

Michael Boroš is one of the most successful Czech cyclo-cross riders of today: a multiple Czech national champion, frequent competitor at both the World and European Championships, and an athlete who has long represented the Czech Republic on the international stage.

With his uncompromising style, endurance, and determination, he has earned respect both at home and abroad—and has become an inspiration for young riders and fans of this demanding sport.

In 2025, he became the ambassador for PRIM CYCLING watches, actively participating in their design.

Specifications

Caliber

Miyota 6S11

Water resistance

10 ATM

Dimensions

⦰ 45.8 x 13 mm

Glass

Convex sapphire crystal with an anti-reflective coating

Case

Nerezová ocel 316L

Strap

Sailcloth FKM hybrid with engraved PRIM logo

PRIM CYCLING 25

PRIM CYCLING 2025 isn’t just a watch. It’s a symbol of passion for sport, high-quality Czech design, and the determination to push to the very limits of possibility. The watches are produced in a total of 200 pieces—50 of each version—and are individually numbered.