PRIM DAKAR 2026

Exactly this many legendary PRIM Dakar models, seventeen, exist in the world since the beginning of the collaboration. This seventeenth model continues the connection with the immortal race, where time, endurance, courage, skill, and the art of overcoming not only obstacles but also oneself play a central role.

Number 17 carries strong symbolism. It is associated with progress, positive life changes, and the right path. With finding balance, happiness, and answers to important questions. In connection with the challenging journey of the famous race, it seems like the perfect combination.

It can be seen throughout the entire design of the watch. Inspired by daring racers and their high demands for both functionality and appearance. Lightness and durability are ensured by titanium, a material that has proven its qualities countless times. The contrast of the dark background, light indexes, and brushed hands with white luminescence creates the ideal combination for perfect readability. A functional element is also the ceramic ring with a yellow gold tachymeter scale. Water resistance of 10 ATM is ensured by the screw down crown.

The attractive embossed dial with the inscription Saudi Arabia and the limited edition piece number places this model among very interesting collector watches.

Processing one caseback with this demanding motif takes more than 2 hours.

On the side of the watch there is a plate where we can laser up to 3 characters, letters or numbers, on request for a fee of 1 000 CZK / 40 €.

The heart of the watch is the high quality Swiss chronograph Ronda 5020.B.

Limited edition of 150 pieces.

A continuation of the successful editions dedicated to Dakar itself. A legend among demanding races. The sound of engines, dust, terrain, challenges. The courage and endurance of the racers, the skill and readiness of the entire team.

The seventeenth DAKAR edition. Symbolic. Marked by a good journey and discovery. Charismatic, energetic. Sporty. Victorious.

Solid and durable, like its titanium case. Reliable, like its readability in any weather thanks to the bold hands and indexes with high luminosity. Precise, like the embossed dial with the limited edition piece number and the inscription Saudi Arabia, the checkered details and two subdials. Attractive, like the tachymeter scale on the ceramic ring, which complements the necessary sporty functions.

The watch caseback is a chapter of its own, which can be described as a small work of art. The detailed graphics emphasize the idea and significance of the edition. In addition to the icons of racing machines and the PRIM DAKAR logo, it contains other detailed elements, the most powerful of which carries the motto: Dream. Dare. Live it. Processing one caseback with this demanding motif takes more than 2 hours.

On the side of the watch there is a space prepared for personal customization. For a fee of 1 000 CZK / 40€, we can laser up to 3 characters, letters or numbers, on request.

The screw down crown, water resistance of 10 ATM, and the high quality Swiss chronograph Ronda 5020.B make this model destined for success in demanding conditions.

Limited edition of 150 pieces.

We are honoured that this limited edition has been ambassadorially connected with such a personality, and there is no doubt who we will be cheering for the most at Dakar.