Watch renovation PRIM

Your watch will not age – give it a second life with us! Renovation is a way to restore shine, functionality and charm to watches that have been with you for decades. PRIM is not just a brand, but also a tradition and history that lives in millions of Czech homes. Watches are often associated with memories of close, significant life moments or simply with a love for timeless retro style. By renovating them, you will give them new life – and a new continuation to the memories they carry.

Do you have any watches at home that you have a special connection to? Maybe you received them for graduation or inherited them from someone you would like to keep as a memory? Maybe you also like the current retro style, but the watch you would like to wear does not work, the dial is faded or the hand is missing? Refurbishing your old watches will help you get your old movements running and bring back the shine to your favorite watches, and we will be happy to take care of it.

We offer a comprehensive renovation program. What does that mean?

• we will completely repair your watch.
• we will clean the machine and adjust it
• we will revive and clean the original case (for the Diplomat 34 watch type, we can replace the case with a completely new brass one with a new surface finish, for the Sport I, Sport II models, we can replace it with a new one made of stainless steel)
• we will put new glass on the watch
• we either clean the dial and hands or replace them with a new part

Services on request:

• conversion to a new stainless steel case
• individualization of the case, lid, dial, hands, crown and caliber
• new leather or rubber strap

In the past, less durable materials were used for case manufacturing. The new stainless steel case will not only make selected watch types more attractive, but also increase their durability during everyday wear.

These are flat-rate price packages according to the type of watch, which take into account the scope of work and the caliber (movement) used. We will price any spare parts beyond the standard separately in advance. We will be happy to provide you with flat-rate prices upon request, after sending you photos of your watch. The delivery time is usually 3 months from the payment of the deposit.

For exceptional pieces, we offer an individual approach with an emphasis on detail and top-notch craftsmanship.

The delivery time is standardly 12 months from the date of payment of the deposit.

Would you like to preserve your story and memories, but have them in a new body? We will preserve the movement and transfer it to a new designer case (for example, Sport I., II. or Linea). You will get a new modern PRIM watch for everyday wear with a historical heart.

The price and delivery time are always individual – after inspecting and assessing the watch, we will tell you both the price and delivery time.

Have you found old watches at home, the heart of which is the caliber 66 or 68? We will convert them into a new case for you. The elegant LINEA case is suitable for both ceremonial and everyday wear. Together we can come up with your own dial design, place a message or wish on the watch. You will get a new watch in which the original movement ticks. This way you will give new life to your memories.

Remember to treat your refurbished watch like a vintage car – with love and respect. It is not waterproof and is not intended for daily use.

1. Bring your watch to one of our boutiques (Prague – Nekázanka, Ostrava – Nová Karolina Park, Nové Město nad Metují, Frýdek-Místek), or send it to us
2. Pay a deposit, or just an administrative fee of 390 CZK (this fee is charged for each assessment of a watch for renovation)
3. After your approval of the renovation plan and budget, our master watchmakers begin their work.
4. You can pick up the finished watch in person or we will send it to you.

We know that the renovation period may seem long to you, but we cannot rush time. However, we know and you can be sure that your watch is in the hands of the best Czech watchmakers. In a place where they understand them and where they were once made.

With each refurbished watch, we will issue you with a Certificate of Originality, which is a confirmation that the watch has been professionally refurbished by the manufacturer. Thanks to certified refurbishment, your watch can serve you for decades to come – with the promise of preserving its beauty and historical value for generations to come.