We have joined forces with the Czech Olympic Foundation and become proud partners of talented athletes, together helping them achieve better results.

The Czech Olympic Foundation project supports athletes aged 6 to 18. It is not about talent, but about the desire to do sports. The project’s patrons are medalists from Vancouver, London, Sochi, and Rio de Janeiro. The president is three-time Olympic champion Jan Železný. Sport should not be a privilege of the wealthy. The foundation’s goal is to enable children who are held back by lack of funds to participate in sports.

In 2019, the patrons and ambassadors of the PRIM Sport watch model became talented children, now juniors, supported by the Czech Olympic Foundation—Anička (18 years old, bowling), Martin (18 years old, BMX freestyle), and Jakub (17 years old, ice hockey).