Tradition, machines, style.

This year, we once again became a proud partner of the prestigious 500 KM Slovenských rally, which brought dozens of historic cars to Slovak roads in May 2025. As a brand deeply rooted in the Czechoslovak technical tradition, we are honored to be part of an event where passion for craftsmanship, design, and precision comes together.

PRIM and Elegance in Motion

The rally brings together everything that defines our brand – technical mastery, historical legacy, and an eye for detail. The scent of gasoline, the shine of chrome, and the ticking of mechanical movements – all in one place.

For the First Time This Year: PRIM Among the World’s Elite

The year 2025 marked a new milestone for the rally – the prestigious status of a FIVA World Rally event, and we were there. Along the 600+ km route, we proudly represented not only our brand but also the living legacy of Czechoslovak watchmaking and everything it has to offer.

Meeting with Fans

Our exhibition attracted great interest — whether it was our limited editions or the option to create custom-made watches for the crews. Thank you to everyone who stopped by. Your stories inspire us.

500KM Slovak

The first limited edition of the PRIM 500 KM SLOVAKIA was created for the special 2024 FIVA World Rally Slovakia. For one week, the eyes of the entire motorsport world will be on Slovakia, and the course will be lined with even more enthusiastic spectators than in previous years.

The coming together of two legends—PRIM and the 500 km of Slovakia race—is embodied by PRIM. That’s why, in 2024, the very first limited edition is being launched, dedicated to drivers and automotive enthusiasts from Slovakia—and indeed from around the world. This 50-piece limited series is for lovers of retro cars and exceptional design.

Every historic car enthusiast has surely heard of FIVA. The Fédération Internationale des Véhicules Anciens was founded on March 1, 1966, and today boasts an impressive four million members across 75 countries. And all those members already know that in 2024 the famous FIVA WORLD RALLY will take place in Slovakia—giving Slovakia the chance to showcase to competitors from around the globe not only its remarkable national and technical landmarks but also its nature and all the beauty Slovakia has to offer. For the Design Veteran Car Club, which bid to host the rally in Slovakia—and succeeded against strong competition from four other clubs in four different countries—this is an extraordinary achievement, an honor, and a commitment.

Odkaz na video: youtube.com