Honest timepieces crafted with love, tradition, and the experience of the PRIM brand are worn by Olympians and young athletes supported by the Czech Olympic Foundation, thanks to PRIM’s role as supplier to the Czech Olympic Team through MPM-Quality.

The manufacturer of traditional Czech watches prepared a limited edition of sports watches—PRIM Sport 68 Czech Team—on the occasion of the 2018 Winter Olympic Games in PyeongChang. PRIM watches were famously worn by Czechoslovakia’s first Winter Olympic champion, ski jumper Jiří Raška. This model is based on the popular Sport line, and each Olympian has their name engraved on it. PRIM watches are a traditional part of Olympic collections.

Primky’ are also a proud partner of the Czech Coaching Academy’s Coach of the Year event, where both the award winners and the coaches inducted into the Hall of Fame receive an original watch. They are also a partner of the T-Mobile Olympic Run and support the Czech Olympic Foundation. From every watch sold in the Sport Legend collection, the foundation receives CZK 300 to help children who are prevented from participating in sports due to lack of funds. Three young athletes supported by the foundation have become brand ambassadors.