We Were There – PRIM and the Children and Youth Olympics 2025

The PRIM brand has been a proud long-time partner of the Czech Olympic Team. This year, we were delighted to support the Children and Youth Olympics 2025, which took place in our hometown of Frýdek-Místek—making it all the more special for us.

From our collections, we gifted watches to exceptional athletes and notable figures. A watch was presented to Olympic gold medalist Macháč for his inspiration to young athletes—with President Petr Pavel present at the ceremonial handover. Another watch was awarded to South Bohemian hockey player Hruška for his act of fair play.

We are proud to have been part of this inspiring event and to support young sports talents on their journey toward future Olympic success.