PRIM is a proud partner of ČEZ RunTour, even in the winter edition!
We are pleased to announce that once again this year we are a proud partner of the ČEZ RunTour running series! This iconic running series brings together sports enthusiasts of all levels—from seasoned athletes to families with children. And because running knows no season, we took part in the very first winter edition of the race, which offered a unique sporting experience.
The ČEZ RunTour Winter showed for the first time that running has its own magic even in winter conditions. Participants bravely took their places at the start and proved that passion for running knows no bounds. It was amazing to watch the determination of everyone who decided to overcome not only kilometers but also the cold weather.
As a brand with a long-standing tradition, we are proud to be part of this series that promotes an active lifestyle and the joy of movement. Precision and endurance are values that unite both running and our PRIM watches.
We thank the organizers for the excellent collaboration and all the runners for their incredible energy! We look forward to the next races and believe we’ll meet again at the start—whether in the summer or winter edition.
🏃♂️ See you on the track! 🏃♀️
Our family-owned company insists on professionalism, quality, and originality. The diverse standards and unique preferences of our customers ensure a wide range of PRIM products for all generations. We utilize the latest technologies, enabling us to create products of lasting value. Since 2001, PRIM watches have been proud suppliers to the Czech Olympic Team and Czech sports, and each new partnership inspires us to design and produce additional original watch editions. For our family business, it is a great honor to create limited-edition watches for Czech athletes and enthusiasts—watches that complement sports collections or commemorate specific competitions.
Our company motto is “my time, my world,” and we believe that “time” is essential for every athlete—whether spent in training, preparation, or the competition itself. The union of time and sport is key for us. Partnering with RunTour is another great way to expand our fan base among new and promising athletes, as well as the wider public, who now have the unique opportunity to purchase specially designed watches for a good cause in support of the Leontýnka Foundation. For every piece produced and sold, we donate CZK 500 (including VAT) to the Leontýnka Foundation.
