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PRIM Dakar 2025

About the collection

We are proud to present a limited edition of watches. PRIM Dakar 2025, pushing the boundaries of design and technology. For the first time in the company’s history, the watches are made from durable… carbon fiber, giving them a unique appearance, incredible lightness, and extreme durability. As the PRIM team developed this model, we had in mind all those who never back down and seek challenges beyond the limits of possibility.

This exclusive edition is limited to only 100 pieces. and celebrates the spirit of adventure and top-notch watchmaking craftsmanship. Each piece is not only a functional accessory but also a symbol of courage, perseverance, and passion.

For those who aren’t afraid of challenges.

Modern design PRIM Dakar 2025 is a reflection of the adrenaline and determination that accompany every kilometer of this iconic race. Every detail of the watch has been meticulously designed with passion and precision to combine style, durability, and functionality. These watches are not just timekeepers but also symbols of adventure, courage, and perseverance.

The Dakar Rally is more than just a race – it’s a lifestyle. And these watches PRIM Dakar 2025 are designed to be with you every step of your adventure. Time to start – your adventure is just beginning!

Limited edition sports watches PRIM Dakar 2025 will once again undergo direct testing in the racing conditions of the legendary Dakar Rally. Instead of heading to Dakar for the tenth time, it’s the first journey into Dakar! Another major challenge awaits long-distance rally driver Tomáš Ouředníček at the end of this racing season. The nine-time Dakar Rally participant has decided to make a change this year. – instead of the Arabian Peninsula, this time he will compete in Africa at the turn of the year. In this year’s Africa Eco Race, the testing will be handled by experienced Dakar veterans and PRIM brand ambassadors – Tomáš Ouředníček and. Lukáš Barták, members of the team. Toyota Gazoo Racing Czech.

Since the 2023 season, this team has been using the latest specification of the factory racing special Toyota Hilux GR T1+, one of the most advanced vehicles in the world. Thanks to the support of Toyota Czech Republic the Czech racers got their hands on a top-tier machine, structurally identical to the winning car from the Dakar 2023.

The watches will also hit the track in the category Classic Dakar, where they will be tested by the team Czech Samurais led by Ollie Roučková. This part of the race, focused on vehicles from the 1980s and 1990s, brings not only nostalgia but also an emphasis on reliability and quality. The Czech Samurais team, which has undergone significant changes, heads to the Dakar Classic 2025 with renewed energy. Jiří Kopřiva will take the navigator’s seat alongside Ondřej Martinec.

This regularity competition for vehicles from the 1980s and 1990s embodies the spirit of the race’s history. Ollie Roučková’s team aims not only to successfully tackle the world’s toughest rally but also to test the durability and functionality of the watches. PRIM Dakar 2025 in the extreme conditions of the desert.

The watches will also hit the track in the category Classic Dakar, where they will be tested by the team Czech Samurais led by Ollie Roučková. This part of the race, focused on vehicles from the 1980s and 1990s, brings not only nostalgia but also an emphasis on reliability and quality. The Czech Samurais team, which has undergone significant changes, heads to the Dakar Classic 2025 with renewed energy. Jiří Kopřiva will take the navigator’s seat alongside Ondřej Martinec.

This regularity competition for vehicles from the 1980s and 1990s embodies the spirit of the race’s history. Ollie Roučková’s team aims not only to successfully tackle the world’s toughest rally but also to test the durability and functionality of the watches. PRIM Dakar 2025 in the extreme conditions of the desert.

The symbolism of the dial

As every year, we have once again prepared new additions to this year’s limited edition PRIM Dakar 2025. All our PRIM Dakar limited editions are distinguished by several exceptional features. Raising the bar higher and higher is a great challenge for us and the entire PRIM team—one that we truly enjoy. That’s why, after 16 years of experience with this series, we have decided to use a revolutionary material this year—carbon.

The change in this year’s edition takes center stage, and we have therefore decided to create the Dakar watches as a tribute to the legends and PRIM ambassadors – the “drivers” who have inspired us to develop and continuously improve this model for 16 years.

Collectors of the Dakar edition will appreciate these details:
  • Carbon case
  • For the first time in history, the limited edition number is also displayed on the dial.
  • An originally hand-stitched strap complementing the color of the watch.
  • Checkered flag – symbolizing the end of the race.
  • The laser-engraved dial .reflects precision and technical mastery.
  • The subtly laser-engraved word “Dakar” around the inner bezel.
Imagine having a watch on your wrist that accompanies you through all of life’s challenges – from a busy workday to extreme adventures. Become one of the 100 lucky individuals to own this exclusive piece.

PRIM Dakar 2025

Men’s multifunctional PRIM watches with a chronograph are made from carbon. Thanks to a special carbon fiber pressing process, each case is a unique piece with a one-of-a-kind appearance.

The case houses a Swiss quartz movement with a chronograph, caliber Ronda 5020.B, featuring a large date display at the 6 o’clock position. The watch has a stainless steel back with a uniquely designed motif of racing categories and a highlighted map filled with color, marking the start and finish cities of the race.

Water resistance of 10 ATM and a screw-down crown are standard features of this model. Beneath the durable anti-reflective sapphire crystal lies an intricately designed dial and chronograph counters in a circular pattern. The main chronograph hand is red and adorned with a checkered flag, complementing the specially designed brushed hour and minute hands for this model.
The dial also features the traditional PRIM Dakar 2025 logo, along with the race location and the serial number of the limited edition.

The sporty look of the watch is enhanced by a popular and durable matte black ceramic bezel with a tachymeter scale filled with luminescent material. The elapsed time is displayed on the sub-dial at the 9 o’clock position (the larger hand measures up to 30 minutes, while the smaller hand tracks time intervals up to 12 hours). The limited edition number is located… Now featured on the watch dial. The main time’s second hand is located on the subdial at the 3 o’clock position. . At the 6 o’clock position, there is a date display. The hour hands and indices are coated with a strong luminescent layer for better readability in low-light conditions.

The watch is equipped with a high-quality leather strap featuring double decorative stitching on the right side. The strap includes a robust buckle with a logo, as well as impregnation and a “quick release” system for easy strap replacement without the need for a spring bar tool. The watch comes in a themed box with a serial number, warranty card, user manual, and service card.

The price of the watch includes engraving of a name, surname, or monogram. This way, you will own a truly unique timepiece, with only 100 pieces produced. Please specify in the notes what you would like to have engraved. (The limit, including spaces, is 8 characters).
“Now is the time for adventure. Join the legend of Dakar with the PRIM Dakar 2025 model.”

Specifications

Caliber

Ronda 5020.B

Water resistance

10 ATM

Dimensions
⦰ 45 x 13 mm
Glass

Antireflexní safírové ploché

Case

Carbon

Strap

Leather strap with double stitching, robust buckle with logo

Ambasadorka

PRIM Dakar

Ollie Roučková

The ambassador of the women’s models PRIM Dakar 2022 and PRIM Dakar Ollie 2021.

Ollie has a rich racing career. In January 2015, she participated in the Intercontinental Rally in Africa, which follows the route of the original African Dakar. She won this race in her category.

This first long-distance rally kick-started further racing successes – Albania Rally: 3rd place, Bohemia Baja 300: 2nd place, Baja Hungary: 1st place among women, 2nd place among men, and an overall 5th place in the Quad/ATV category.

Major international rallies are accompanied by many other races in the Czech Republic and across Europe.

In addition to racing and preparing for rallies, Ollie is dedicated to a racing project aimed at developing young racers – Ollieracingteam.

Source: https://www.facebook.com/Ollierouckova/

Ambassadors

PRIM Dakar 2021

David Křípal

Team Ultimate Dakar Racing

David Křípal has been Tomáš Ouředníček’s navigator at Dakar for three years, and in 2020, they competed together in their own team, Ultimate Dakar Racing. His navigational talent was showcased during the Morocco Desert Challenge, where David navigated flawlessly, and together with driver Tomáš Ouředníček, they achieved victory in the overall standings of the car category.

Tomáš Ouředníček

Team Ultimate Dakar Racing

A successful Czech cross-country rally driver, racer, and fighter both on and off the track. A Czech car racer and, since 2017, a PRIM watch ambassador. Tomáš Ouředníček is the most successful Czech navigator and holds the best result in the car category.

Rallye Dakar

We have long supported racers in the Dakar Rally with our exclusive PRIM Dakar watch edition. Timepieces from this collection have proven their reliability for our racers many times.

In addition to supporting top Slovak motorcycle racer Štefan Svitko, we also support Albert Llovera from Andorra, the only disabled driver in this year’s Dakar Rally, competing in the truck category under the colors of the Bonver Dakar Project team. Our support also extends to Jaroslav Valtr’s Tatra, which successfully competes in the Africa Eco Race under the Bonver Dakar Project banner.

Our “Dakarky” watches are synonymous with quality and durability. We use the latest technologies in development and production to create timepieces that will last for generations. Our partners in the development and testing of these watches include “Monsignor Dakar” Karel Loprais himself, as well as Tomáš Vrátný, the head of the Bonver Dakar Project team and a three-time Dakar Rally participant.

JDakar logo

PRIM Brand Ambassadors

Karel Loprais

Czech racing driver and six-time winner of the Dakar Rally in the truck category.

Tomáš Vrátný

Czech racing driver, three-time Dakar Rally participant, and head of the Bonver Dakar Project team.

Štefan Svitko

Three-time European champion and multiple Slovak motocross champion, who achieved a podium finish and an impressive 2nd place at the 2016 Dakar Rally.

Josef Macháček

Legendary Czech motorcycle racer and the most successful quad rider in the Experimental category of long-distance marathon rallies. Five-time Dakar Rally winner and two-time road motorcycle racing champion.

Previous models

PRIM Dakar 2024

Multifunctional chronograph watches are crafted from an anti-allergenic titanium alloy, known for its exceptional corrosion resistance. The brushed-finish case boasts a sleek matte gray hue.
Inside, the watch houses a Swiss quartz movement with a chronograph, caliber Ronda 5020.B, featuring a large date display at the 6 o’clock position. The titanium case back is adorned with a unique motif representing racing categories and a tribute to the start and finish cities of the race.

The 10 ATM water resistance and screw-down crown are standard features of this model. Beneath the durable anti-reflective sapphire crystal, the intricately designed dial houses chronograph counters inspired by the rim pattern of a car wheel. The main chronograph hand is adorned with a unique limited edition number, complementing the specially designed brushed hour and minute hands. The watch’s sporty look is enhanced by a durable matte black ceramic bezel, featuring a tachymeter scale with luminescent filling. The time measurement display is located on the 9 o’clock subdial: the larger hand measures up to 30 minutes, while the smaller hand tracks elapsed time for up to 12 hours. The limited edition number is traditionally located… (please specify where it is placed to complete the sentence). The limited edition number is traditionally located on the tag on the left side of the case, but now the serial number of the watch is also specially placed on the counterweight of the main chronograph hand. The main time’s second hand is located on the subdial at the 3 o’clock position. . The date is positioned at 6 o’clock. The hour hands and indices are coated with a strong luminescent layer to ensure better readability in low-light conditions.

The watch features a high-quality rubber strap with a leather-patterned front design. The strap includes a robust clasp with the logo, as well as impregnation and a quick-release system for easy strap replacement without the need for a spring bar tool.
The watch comes in a themed box with a serial number, warranty card, user manual, and service card. A stainless steel bracelet is not included but can be purchased separately. (The stainless steel bracelet is compatible with all Dakar models from 2016 to 2024.)
https://eshop.prim-hodinky.cz/ra-13137-dakar-2021?variantId=13168).

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