PRIM Dakar 2025

We are proud to present a limited edition of watches. PRIM Dakar 2025, pushing the boundaries of design and technology. For the first time in the company’s history, the watches are made from durable… carbon fiber, giving them a unique appearance, incredible lightness, and extreme durability. As the PRIM team developed this model, we had in mind all those who never back down and seek challenges beyond the limits of possibility.

This exclusive edition is limited to only 100 pieces. and celebrates the spirit of adventure and top-notch watchmaking craftsmanship. Each piece is not only a functional accessory but also a symbol of courage, perseverance, and passion.

For those who aren’t afraid of challenges.

Modern design PRIM Dakar 2025 is a reflection of the adrenaline and determination that accompany every kilometer of this iconic race. Every detail of the watch has been meticulously designed with passion and precision to combine style, durability, and functionality. These watches are not just timekeepers but also symbols of adventure, courage, and perseverance.

The watches will also hit the track in the category Classic Dakar, where they will be tested by the team Czech Samurais led by Ollie Roučková. This part of the race, focused on vehicles from the 1980s and 1990s, brings not only nostalgia but also an emphasis on reliability and quality. The Czech Samurais team, which has undergone significant changes, heads to the Dakar Classic 2025 with renewed energy. Jiří Kopřiva will take the navigator’s seat alongside Ondřej Martinec.

This regularity competition for vehicles from the 1980s and 1990s embodies the spirit of the race’s history. Ollie Roučková’s team aims not only to successfully tackle the world’s toughest rally but also to test the durability and functionality of the watches. PRIM Dakar 2025 in the extreme conditions of the desert.

The ambassador of the women’s models PRIM Dakar 2022 and PRIM Dakar Ollie 2021.

Ollie has a rich racing career. In January 2015, she participated in the Intercontinental Rally in Africa, which follows the route of the original African Dakar. She won this race in her category.

This first long-distance rally kick-started further racing successes – Albania Rally: 3rd place, Bohemia Baja 300: 2nd place, Baja Hungary: 1st place among women, 2nd place among men, and an overall 5th place in the Quad/ATV category.

Major international rallies are accompanied by many other races in the Czech Republic and across Europe.

In addition to racing and preparing for rallies, Ollie is dedicated to a racing project aimed at developing young racers – Ollieracingteam.

Source: https://www.facebook.com/Ollierouckova/

Team Ultimate Dakar Racing

David Křípal has been Tomáš Ouředníček’s navigator at Dakar for three years, and in 2020, they competed together in their own team, Ultimate Dakar Racing. His navigational talent was showcased during the Morocco Desert Challenge, where David navigated flawlessly, and together with driver Tomáš Ouředníček, they achieved victory in the overall standings of the car category.

Team Ultimate Dakar Racing

A successful Czech cross-country rally driver, racer, and fighter both on and off the track. A Czech car racer and, since 2017, a PRIM watch ambassador. Tomáš Ouředníček is the most successful Czech navigator and holds the best result in the car category.

Multifunctional chronograph watches are crafted from an anti-allergenic titanium alloy, known for its exceptional corrosion resistance. The brushed-finish case boasts a sleek matte gray hue.
Inside, the watch houses a Swiss quartz movement with a chronograph, caliber Ronda 5020.B, featuring a large date display at the 6 o’clock position. The titanium case back is adorned with a unique motif representing racing categories and a tribute to the start and finish cities of the race.

The 10 ATM water resistance and screw-down crown are standard features of this model. Beneath the durable anti-reflective sapphire crystal, the intricately designed dial houses chronograph counters inspired by the rim pattern of a car wheel. The main chronograph hand is adorned with a unique limited edition number, complementing the specially designed brushed hour and minute hands. The watch’s sporty look is enhanced by a durable matte black ceramic bezel, featuring a tachymeter scale with luminescent filling. The time measurement display is located on the 9 o’clock subdial: the larger hand measures up to 30 minutes, while the smaller hand tracks elapsed time for up to 12 hours. The limited edition number is traditionally located… (please specify where it is placed to complete the sentence). The limited edition number is traditionally located on the tag on the left side of the case, but now the serial number of the watch is also specially placed on the counterweight of the main chronograph hand. The main time’s second hand is located on the subdial at the 3 o’clock position. . The date is positioned at 6 o’clock. The hour hands and indices are coated with a strong luminescent layer to ensure better readability in low-light conditions.

The watch features a high-quality rubber strap with a leather-patterned front design. The strap includes a robust clasp with the logo, as well as impregnation and a quick-release system for easy strap replacement without the need for a spring bar tool.
The watch comes in a themed box with a serial number, warranty card, user manual, and service card. A stainless steel bracelet is not included but can be purchased separately. (The stainless steel bracelet is compatible with all Dakar models from 2016 to 2024.) https://eshop.prim-hodinky.cz/ra-13137-dakar-2021?variantId=13168).