About the collection

The only manufacturer of the Czech watches PRIM had created already a 9th model of the limited edition of watches PRIM Dakar for the crew of Dakar. The limited edition of sports watches PRIM Dakar 2018 will endure testing by the ambassadors of this year’s season – Tomáš Ouředníček and his team colleague, legend and five times winner of the Dakar Rally Josef Macháček. Men watches, which are the synonym for quality and endurance. Watches inspired by the races of Rally Dakar.

Dakar 2018 will start in the capital city of Peru – Lima and the drivers will have the chance to drive through very attractive stages on both sides of the lake Titicaca. After the crossing of Ands and the Bolivian metropole La Paz, they will see the finish line in Cordoba, Argentina.

During the difficult stages of Dakar 2018 will pilots, drivers and navigators be accompanied by the watches PRIM designed and created by the Czech company PRIM. We developed a sports model for this occasion that will suit best those extreme conditions of the race, but that will also catch everyone’s eyes thanks to the elaborated design. Besides, carbon, which is known for its great qualities and an interesting design, was used in the chronograph of the PRIM Dakar.

Limited edition of 200 pieces of watches with original serial label on the package of the watches.

DAKAR-2018

PRIM Dakar 2018

The multi-purpose watches with chronograph are made of the sharpened high-grade stainless steel 316 L which is then adjusted into a black matt design by the IPB method. Quartz machine with chronograph of Ronda 3540D calibre is put into the case. The bottom of the watches is of polished stainless steel with an original description of the race and the track of Dakar 2018. Thanks to the 5 ATM water-resistance the watches are reliably water-resistant in daily life.

Under the resistant sapphire glass is an elaborated dial and counters of the chronograph which are made of carbon. The red second hand of the chronograph is on the same place as the main hands. The tachometric circle on the perimeter of the case was inspired by the design of a tyre. The duration of measurement is depicted in the counter on the 9th hour (it can measure up to 30 minutes) around which an original description of states and seasons was designed. In the counter on the 3rd hour there is a little window, in which a date is displayed.

On the 6th hour there is a second hand of the main time, which is a very unconventional placing. The hour and minute hands are covered in a luminescent layer for the better counting of time, when the visibility is low. The watches are equipped with a fine leather strap with a red edging and with a classic sturdy clip with a spike. Watches are provided with an original packaging in a shape of a helmet.

Ambassadors of PRIM Dakar 2018

We connect our brand PRIM with the brave drivers of the Dakar Rally every year. And this year, which marks the 40th season of the race will not be any different. We even have two ambassadors of the watches PRIM Dakar 2018 this year.

ourednicek
Tomáš Ouředníček

(with navigator Davidem Křípalem) – South Racing Team

Successful Czech driver of the cross-country rally, racer and a fighter on track, but also outside of it. Czech automobile racer and site 2017 an ambassador of the watches PRIM. The team will test the special factory car Ford Ranger for the very first time in the Czech premiere. Tomáš Ouředníček is the most successful Czech navigator and is also a bearer of the best result in the category of automobiles, as he finished 7th in the Rally Dakar in 2009.

MACHACEK
Josef Macháček

The legendary Czech motorcycle racer and since 2017 also the ambassador of watches PRIM. The most successful rider on the quad bikes in the category Experimental in the long-distance marathon rally in the history. He represents the Czech Republic at the Rally Dakar in the quad bike races, he is a five time winner of the Rally Dakar and a two times winner of the races on the road motorcycles.

Specifications Dakar 2018

Movement Water resistance Dimensions
Ronda 3540.D 5 ATM ∅45 x 12 mm, 105 g
Glass Case Strap
Sapphire flat 316L stainless steel Leather, 24 mm, tongue

Specifications Dakar 2018

Movement
Ronda 3540.D

Water resistance
5 ATM

Dimensions
∅45 x 12 mm, 105 g

Glass
Sapphire flat

Case
316L stainless steel

Strap
Leather, 24 mm, tongue

Design Dakar 2018

Dakar 2018

W01P.13052.A

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Rallye Dakar

We have long been supporting Rallye Dakar drivers with our exclusive PRIM Dakar Edition. These watches have served the drivers well on many occasions.

In addition to the top Slovak motorcycle rider Štefan Svitka, we are also supporting the Andorran driver Alberto Llover, the only handicapped driver at this year’s competition, in the truck category racing for the Bonver Dakar Project team. We have also given our support to Jaroslav Valtra’s Tatra, which has been successfully competing in the Africa Eco Race also as part of the Bonver Dakar Project.

Our “Dakar” watches are synonymous with quality and durability. In the development and manufacture we use the latest technology to bring you watches that will last for generations. Playing their part in developing and testing these watches are our partners – “Monsignor Dakar” himself, Karel Loprais and the head of the team Bonver Dakar Project and a three-time participant of the Rallye Dakar, Tomáš Vrátný.

PRIM Ambassadors

Karel Loprais
Czech automobile racer and six-time winner of the Rally Dakar truck race.

Tomáš Vrátný
Czech automobile racer, three-time participant of the Rallye Dakar and head of the team Bonver Dakar Project.

Štefan Svitko
Three-time European champion and multiple Slovak champion in motocross, runner-up at the Rallye Dakar 2016.

Previous models

dakar-2017

PRIM Dakar 2017

A multifunctional watch with a chronograph, made of 316L stainless steel and given a matt black appearance using the IPB plating method. The case is fitted with a quartz movement with a Ronda 3540.D chronograph. The watch has a polished stainless-steel case back, while 5 ATM watertightness ensures water resistance during normal use.

Beneath the sapphire glass, there is a sophisticated relief dial with chronograph counters. The accuracy of the chronograph is one tenth of a second with the counter hand at the 12 o’clock position. The chronograph’s orange second hand is located alongside the main hands, in case you want to use the tachymetric ring located around the circumference of the case. The length of the measurement (up to 30 minutes) is shown in a counter at the 9 o’clock position. There is a window in the dial at the 3 o’clock position that displays the date.

At 6 o’clock is the second hand of the main time, unusually located in a separate counter. The main hour hands are partially covered with a luminescent layer, as are the relief indices, for reading at reduced visibility. The watch features a high-quality leather strap with orange stitching and a robust tongue buckle. These watches are delivered in a luxury box with a warranty card and instruction manual.

dakar-2017

PRIM Dakar 2016

Every year, we market a limited edition of sports watches. We tested the prototypes in collaboration with the Bonver Dakar Team, and have prepared for you a truly unbeatable calibre. A multifunctional watch and chronograph, made of 316L stainless steel, modified by IPB technology. The case is fitted with a quartz movement and a Ronda 3540.D chronograph. The watch has a polished stainless-steel case back, while 5 ATM watertightness ensures water resistance during normal use. Beneath the sapphire glass there is a sophisticated relief dial with chronograph counters. The accuracy of the chronograph is one tenth of a second with the counter hand at the 12 o’clock position.

The chronograph’s red second hand is located alongside the main hands, in case you want to use the tachymetric ring located around the circumference of the case. The length of the measurement (up to 30 minutes) is shown in a counter at the 9 o’clock position. There is a window in the dial at the 3 o’clock position that displays the date. At 6 o’clock is the second hand of the main time, unusually located in a separate counter. The main hour hands are partially covered with a luminescent layer, as are the relief indices, for reading at reduced visibility. The watch features a high-quality leather strap with orange stitching and a robust tongue buckle. These watches are delivered in a luxury box with a warranty card and instruction manual.

PRIM Dakar 2015

A sport watch with a chronograph, made of polished 316L stainless steel. Concealed in its robust case is the multifunctional OS10 movement, along a chronograph and date indicator. The chronograph is accurate to one second with 12 hours of measurement. The case back is threaded, giving it a watertightness of 20 ATM. Below the slightly convex hardened mineral glass, there is a relief dial with raised indices and the minute scale around its rim. The main hour and minute hands are covered with a luminescent layer, which allows great visibility in the dark after exposure to natural or artificial light.

The minute chronograph counter is at the 12 o’clock position, and the hour counter is at the 9 o’clock position. The second chronograph hand is centrally located alongside the main hands, so you can read the tachymeter scale values​located around the circumference of the case. The main second hand is placed in a separate counter at 6 o’clock. A window displaying the date can be found at 4 o’clock. The sporty design of these watches features a flexible silicone strap finished with a classic 316L stainless steel buckle. The name PRIM DAKAR can be found on both the silicone strap and the buckle. We deliver the watch in a luxury box with a warranty card and instruction manual.

Design

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

Dakar 2017

W01P.13030.A

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Dakar 2016

W01P.10749.A

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Dakar 2015

W03P.10698.B

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PRIM Dakar 2010 - 2014

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

Other limited editions

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  • ONYX
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  • SENATOR
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  • CARBON FIBER
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  • PIONEER
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  • ELEGANCE
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  • SPORT
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  • DAKAR
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