The collection

The holding of the traditional race Rally Dakar 2021 means that the family manufacturer of Czech watches PRIM could create the 12th model of limited series of watches PRIM Dakar 2021. Watches, which are the synonym for quality and resistance. For the first time in the company’s history, we managed to prepare a 21-piece limited edition of watches for courageous women: watches inspired by the Rally Dakar race. This year’s editions will introduce many original innovations and interesting details for the adrenaline, danger and high-speed enthusiasts.

It is already the 12th time for our family company that we can prepare this extraordinary sports edition for the Rally Dakar fans. The race drivers will explore new environment in 2021 and will, once again, be welcomed in Saudi Arabia.

Rally Dakar 2021 starts on the 3rd of January in Jeddah on the coast of Red Sea, where this year’s race will also be ending. The race will be divided into 11 stages. Rest day is planned on the 9th of January in Hailu. Unlike in 2020, this year’s route will not go through Rub al-Chálí.

The limited edition of sports watched PRIM Dakar 2021 will undergo testing by this year’s ambassadors Tomáš Ouředníček and David Křípal with Toyota Hilux from the Ultimate Dakar team (http://ultimatedakar.com).

It is our great pleasure to introduce you to our new ambassador of our women’s collection PRIM Dakar 2021, the experienced and favourite quad bike driver Olga Roučková, known as “Ollie”.

Dakar 2021 route: 7 775 km – 12 stages – mountains, sand and dunes

DREAM – DARE – LIVE IT

Dakar 2021 starts on the 3rd of January 20201 in Jeddah. The organisers prepared an attractive route for the drivers, alternating rocky parts with the sandy ones, which are full of the inseparable dangers. Roadbooks will be given to the navigators strictly very close to the start of the race, so that the manufacture teams can’t have any prohibited advantages. The motorbike drivers will drive with the obligatory airbags, and the speed tests will contain many slowing-down elements on the dangers parts of the route.

Pilots, drivers, and navigators will be accompanied by PRIM watches made and designed by Czech family company on the dangerous stages of Dakar races in 2021. For this occasion, we developed a sports model, which will endure the extreme conditions of the race but will also attract attention with its detailed and sophisticated design. This year’s model of PRIM Dakar 2021 entices because of its new and original design of the dial, which resembles a layered skeleton accompanied by a tachymetric scale:

  • Men’s limited edition with 125 watches in fierce red execution
  • Men’s limited edition with 125 watches in fresh blue execution
  • Women’s limited edition with 21 watched in magenta (pink) colour

Just like every year, we have prepared for you innovations in this year’s limited series PRIM Dakar 2021. All of our PRIM Dakar limited editions are famous for a few of their exceptional elements. Change is the key to this year’s edition, and that is why we’ve decided to make watches Dakar not only for men but also in an edition for women which is connected to the effort of increasing the awareness of breast cancer.

PRIM Dakar 2021

Multipurpose watches with chronograph are made of sharpened stainless steel 316L and are then altered by the IPD method in a new grey matte colour. Swiss quartz machine with chronograph of calibre Rona 5030.D. is inserted into the case. The base of the watches is made of polished stainless steel with original blazon and the map of the race. The water-resistance of 10 ATM and a threaded crown are integral to the model. Under the durable anti-reflex sapphire glass are a sophisticated layered dial and the windows of the chronograph with the motif of circles. The hand of the chronograph is complemented by new main hour hands. The new sporty design is ensured by the black ring with CNC inscription of minutes in brown. The length of the measurement is shown on the dial in the position of 9 hours (measuring of 30 minutes). In the position of 4 hours on the dial, there is a window showing the date.

In the position of 3 hours, there is an unconventionally placed second hand. In the position of 6 hours is a counter of hours (measuring of 12 hours), around which there is a highlighted circle with the inscription limited edition. The hour and minute hands are covered in a thick luminescent layer for a better reading of time under worse visibility. We chose to place the tachymeter on the outer circle of the dial in our 2021 model, thanks to which is the Dakar edition a perfect sports accessory. Watches come with a high-quality leather strap with a delicate detail of a motto and logo completed with two studs and a robust clip with a logo. It is also impregnated and equipped with the system “easy click.” For the first time we also we made a stainless steel strap in the colour of the case, and elevate the Dakar edition into the luxury set with two straps (stainless steel strap fits on every model of Dakar watches 2016-2021). Watches are delivered in a newly designed original packaging.

Specifications

MovementWater resistanceDimensions
Ronda 5030.D10 ATM∅45 x 12 mm, 115 g
GlassCaseStrap
Anti-reflex sapphire flat316L stainless steelLeather, 24 mm, tongue
Steel, 24 mm, buckle-double lock

Specifications

Movement
Ronda 5030.D

Water resistance
10 ATM

Dimensions
∅45 x 12 mm, 115 g

Glass
Anti-reflex sapphire flat

Case
316L stainless steel

Strap
Leather, 24 mm, tongue
Steel, 24 mm, buckle-double lock

Design

PRIM DAKAR 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

DAKAR 2021_red
PRIM Dakar 2021 – A

W01P.13137.A

BUY NOW
DAKAR 2021_blue
PRIM Dakar 2021 – B

W01P.13137.B

BUY NOW

Design

PRIM DAKAR 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

PRIM Dakar 2021 – A

W01P.13137.A

BUY NOW
PRIM Dakar 2021 – B

W01P.13137.B

BUY NOW

PRIM Dakar Ollie 2021

Women’s limited edition PRIM Dakar Ollie 2021 came to life by chance after receiving an e-mail from Ollie, where she asked to collaborate with us. An idea was born to expand our traditional and desired edition Dakar of a women’s version.

It was clear from the very beginning that we wanted the design to be about something more than “just” Dakar. And so we have decided to use Ollie as an ambassador for en edition connected to the effort to increase the awareness and decrease stigma surrounding breast cancer. By buying PRIM Dakar Ollie 2021 watches we will give 800 CZK to the Alliance of women with breast cancer (Aliance žen s rakovinou prsu) foundation.

The “bow” symbol is famous as a symbol connected to the awareness of breast cancer which is why we placed it on a dial, cap and case of the watches. Therefore, the logo is symmetrically completed with an original bow, which will remind its owner of the importance of prevention. The cap of the watches is altered by a special etching method (3D effect) with a motto “Catch me if you can”, which is a metaphor fitting for all strong women who have beaten breast cancer. The middle of the cap has Ollie’s talisman on it, which is a giraffe.

Specifications

MovementWater resistanceDimensions
Ronda 5030.D10 ATM∅45 x 12 mm, 115 g
GlassCaseStrap
Anti-reflex sapphire flat316L stainless steelLeather, 24 mm, tongue

Specifications

Movement
Ronda 5030.D

Water resistance
10 ATM

Dimensions
∅45 x 12 mm, 115 g

Glass
Anti-reflex sapphire flat

Case
316L stainless steel

Strap
Leather, 24 mm, tongue

About breast cancer

Brest cancer is an illness which affects every eighth woman throughout their lives. In the Czech Republic, there is now circa 50 thousand women which have heard the diagnosis “you have a malign tumour in your breast.” The numbers of affected women increase yearly, and it is now around 6 thousand women every year that are forced to fight with the disease. Unfortunately, this oncological illness is the most frequent cause of death of women in the age bracket 20-54 years, even though breast cancer is quite easily treatable, if the tumour is found early on. That is why it is essential to inform and educate women about the importance of self-examination and regular check-ups in the screening centres. There is almost 40% of women in the Czech Republic who are diagnosed in the early stages, when the women’s lives are not immediately threatened and there are high hopes for them not having to undergo chemotherapy, not having to have a breast-removal surgery, and that the recovery time and their consequential coming home to their personal as well as working lives is shortened. However, around 60% of women come to their doctors when their disease in such stage, that the future is not as optimistic. (translated from source: https://www.zdravaprsa.cz/zdrava-prsa/o-nemoci/)

Design

PRIM DAKAR OLLIE 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

DAKAR 2021_OLLIE
PRIM DAKAR OLLIE 2021

W02P.13137

BUY NOW

Design

PRIM DAKAR OLLIE 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

PRIM DAKAR OLLIE 2021

W02P.13137

BUY NOW

Ambassadors

We connect our brand PRIM with the brave drivers of the Dakar Rally every year. And this year, which marks the 43th season of the race will not be any different. We even have three ambassadors of the watches PRIM Dakar 2021 this year.

Tomáš Ouředníček

Team Ultimate Dakar Racing

Successful Czech driver of the cross-country rally, racer and a fighter on track, but also outside of it. Czech automobile racer and site 2017 an ambassador of the watches PRIM. Tomáš Ouředníček is the most successful Czech navigator and is also a bearer of the best result in the category of automobiles, as he finished 7th in the Rally Dakar in 2009.

David Křípal

Team Ultimate Dakar Racing

David Křípal has been the navigator of Tomáš Ouředníček for the third year in Dakar. In 2020 they ride together in their own Ultimate Dakar Racing team. His talent for navigating was already visible in Morocco Desert Challenge race, where David unmistakably navigated and together with the pilot Tomáš Ouředníček, they won the absolute ranking of the automobile category.

28279355_2085503081707446_8861672603997171567_n
Ollie Roučková

Ambassador of a women’s model PRIM Dakar Ollie 2021

Ollie has an eventful racing career behind her. In January 2015 she was a part of Intercontinental Rally race in Africa, which traces the steps of the original African Dakar. And she won this race in her category.

This first long-distance Rally initiated other racing successes – Albania Rally, 3rd place, Bohemia Baja 300 – 2nd place, Baja Hungary – 1st place among women, 2nd place among men and overall 5th place in category Quad/ATV.

Many other races in the Czech Republic and Europe count to her success on the global Rally scene. Apart from racing and preparations for Rallies, Ollie devotes her time to a racing project for the development of the youngest race drivers – Ollieracingteam.

Source: https://www.facebook.com/Ollierouckova/

Rallye Dakar

We have long been supporting Rallye Dakar drivers with our exclusive PRIM Dakar Edition. These watches have served the drivers well on many occasions.

In addition to the top Slovak motorcycle rider Štefan Svitka, we are also supporting the Andorran driver Alberto Llover, the only handicapped driver at this year’s competition, in the truck category racing for the Bonver Dakar Project team. We have also given our support to Jaroslav Valtra’s Tatra, which has been successfully competing in the Africa Eco Race also as part of the Bonver Dakar Project.

Our “Dakar” watches are synonymous with quality and durability. In the development and manufacture we use the latest technology to bring you watches that will last for generations. Playing their part in developing and testing these watches are our partners – “Monsignor Dakar” himself, Karel Loprais and the head of the team Bonver Dakar Project and a three-time participant of the Rallye Dakar, Tomáš Vrátný.

Logo_Rallye_Dakar
PRIM Ambassadors

Karel Loprais
Czech automobile racer and six-time winner of the Rally Dakar truck race.

Tomáš Vrátný
Czech automobile racer, three-time participant of the Rallye Dakar and head of the team Bonver Dakar Project.

Štefan Svitko
Three-time European champion and multiple Slovak champion in motocross, runner-up at the Rallye Dakar 2016.

Josef Macháček
The legendary Czech motorcycle racer. The most successful rider on the quad bikes in the category Experimental in the long-distance marathon rally. A five time winner of the Rally Dakar and a two times winner of the races on the road motorcycles.

Previous models

PRIM Dakar 2020

Multipurpose watched with chronograph are made of sharpened stainless steel 316L and are then altered by the IPD method in a new grey matte colour. Swiss quartz machine with chronograph of calibre Ronda 5030.D is inserted into the case. The base of the watches is made of polished stainless steel with original blazon and the motto “Dream, Dare, Live It”. We also worked on the water-resistance of 10 ATM, and we developed a casing with a new threaded crown, which ensures the resistance against water, which the drivers will test in extreme conditions.

Under the durable anti-reflex sapphire glass are a sophisticated layered dial and the windows of the chronograph with the motif of circles. Newly designed yellow hand of the chronograph is completed with the main luminescent hour and minute hands. The new sporty design is ensured by the black ring with CNC inscription of minutes in brown. The length of the measurement is shown on the dial in the position of 9 hours (measuring of 30 minutes). In the position of 4 hours on the dial, there is a window showing the date.

In the position of 3 hours, there is a second hand placed there. In the position of 6 hours is a counter of hours (measuring of 12 hours), around which there is a highlighted circle with the inscription limited edition. The hour and minute hands are covered in a thick luminescent layer for a better reading of time under worse visibility. Watches come with a high-quality leather strap with a delicate detail of a motto and logo completed with two studs and a robust clip with a logo. Watches are delivered with a newly designed original packaging- in a helmet.

W01P-13113-DAKAR 2020

PRIM Dakar 2010 - 2014

Other limited editions

  • TOURBILLON
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  • AUTOMATIC PRIMÁTOR
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  • DAKAR 2021
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  • SPORT TRITIUM
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  • PRECIOSA
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