The collection

Traditional race Rally Dakar 2022 means already the 13th limited edition of watches PRIM Dakar 2022 for the family manufacturer of the Czech watches PRIM. The watch is a synonym of quality and resistance. After the successfully sold-out women’s edition, we have prepared another 30-piece limited series of watches for courageous ladies. The watch is inspired by the Rally Dakar race. This year’s editions is for the lovers of adrenaline, danger and fast rides and it has prepared some original gadgets and interesting details.

For our family company, this is already the 13th time that we prepare such extraordinary edition for the fans of Rally Dakar. In the 2022, the drivers will endure the Dakar race in a diverse environment and will again visit Saudi Arabia. What can this year’s Dakar participants expect? A lot of sand, dunes, but also remote parts of Saudi Arabia called the „Barren Land.“ We don’t know everything about the rally yet, but one thing is for sure – the drivers can expect 8 378 kilometers of trail, of which 4 250 will be in high speed.

Rally Dakar 2022 starts in Jeddah on the coast of the Red Sea, where this year’s race also ends. Within the first stage, which will be 636 kilometers long, the racers will take part in a 19-kilometer long prequel, which will determine the starting order for the first official stage on the next day. The race will be divided into 12 stages. Resting day is planned on the 8th of January in Riyadh, around which two stages will be held. From there, the whole party will head south and then west, where the race ends on the 14th of January.

Dakar 2022 route: 8 378 km – 12 stages – mountains, sand and dunes

DREAM – DARE – LIVE IT

Limited edition of sports watches PRIM Dakar 2022 will be tested by the ambassadors Ollie Roučka and her team. Ollie will represent us in the prolific category „Classic Dakar“. This time she revives a wreck of Suzuki Samurai through her project from nettle to Dakar for the competition of classics. For a better understanding: the first year of Dakar, 21 cars and 3 trucks participated, whereas this year, there will be 134 cars and 18 trucks! It is a competition of regularity for the cars made during the 80s and the 90s.

Pilots, drivers and navigators will be accompanied during the difficult stages of Dakar 2022 by the PRIM watches designed and manufactured by the Czech family company. We have developed a sports model which best suits the extreme conditions of the race, but which also attract the attention thanks to its detailed design. This year’s PRIM Dakar 2022 again entices for its original design of the dial, that reminds its wearer of a disc of automobile:

  • Men’s limited edition of 50 pieces in brown-white execution
  • Women’s limited edition of 30 pieces in magenta

As usual, we have again prepared news for this year’s limited edition of PRIM Dakar 2022. All of our limited editions PRIM Dakar are distinguished for a few extraordinary elements. Change is the key for this year’s edition, which is why we have decided to create the Dakar watch not only for men, but also in an original women’s option.

PRIM
Dakar Men 2022

PRIM
Dakar Lady 2022

PRIM
Dakar Lady 2022

PRIM Dakar Men 2022

Traditional race Rally Dakar 2022 means already the 13th limited edition of watches PRIM Dakar 2022 for the family manufacturer of the Czech watches PRIM. For the women rally fans, we have created a limited series of 30 pieces, and the gentleman will appreciate the 50-piece limited edition as well. Collectors will be glad to see a light dial with bold elements after six years. The watch is inspired by the courageous pilots and their teams. Water-resistance of 10 ATM, Swiss caliber Ronda 5040.B and a threaded crown with sapphire glass are a necessity of this model.

Multifunctional watch with a chronograph is made of cut stainless steel 316L and subsequently altered by the IPB method in matt gray color. Swiss quartz machine with the chronograph caliber „big date“ Ronda 5040.B is newly put into the case, and it dramatically changes the image of the watch. The watch’s bottom is made of polished stainless steel with an original design of etched lid and a traditional portrayal of the far East. Water-resistance of 10ATM and a threaded crown are a necessity in this model. Under the resistant, anti-reflexive sapphire glass is a sophisticated and detailed dial with the counters of the chronograph with a pattern of circles. The hand of the chronograph is completed with new main-hour hands. Sporty design is given to the watches by the favorite black ring with CNC engravings. The length of measurement is on the counter on the position of 9 hours (measurements up to 30 minutes). The so-called big-date is placed on the position of 12 hours on the main dial. The number of the limited edition is written on a strip on the side of the case.

On the position of 3 hours, there is an unconventionally placed second hand of the main time. On the position of 6 hours, there is another counter of time (measurements up to 12 hours), around which there is a highlighted halo with the inscription limited edition. The hour hands are covered in a thick luminescent layer for a better reading of time under worse visibility conditions. For the model 2022, we have chosen to place the tachymeter on the outer circle of the dial, and thanks to that the Dakar edition is a perfect sports accessory. The watch is also supplied with a high-quality, hand-sewn leather strap with a robust clip and a logo. It is impregnated and has the system “easy-click.” The stainless pull in the color of the case is not a part of the watch, but can be bought additionally (stainless pulls fit on all models of the Dakar edition, 2016-2022). The watch is delivered in a dakar box with a warranty list, manual and a service card.

Specifications

MovementWater resistanceDimensions
Ronda 5040.B10 ATM∅ 45 x 13 mm
GlassCaseStrap
Anti-reflex sapphire flat316L stainless steelLeather, 24 mm, tongue

Specifications

Movement
Ronda 5040.B

Water resistance
10 ATM

Dimensions
∅ 45 x 13 mm

Glass
Anti-reflex sapphire flat

Case
316L stainless steel

Strap
Leather, 24 mm, tongue

Design

PRIM DAKAR MEN 2022

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

W01P_13162_A-1
PRIM DAKAR MEN 2022

W91P.13162

SOLD OUT

Design

PRIM DAKAR MEN 2022

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

PRIM DAKAR MEN 2022

W91P.13162

SOLD OUT

PRIM Dakar Lady 2022

Traditional race Rally Dakar 2022 means already the 13th limited edition of watches PRIM Dakar 2022 for the family manufacturer of the Czech watches PRIM. For the women rally fans, we have created a limited series of 30 pieces, and the gentleman will appreciate the 50-piece limited edition as well. Collectors will be glad to see a light dial with bold elements after six years. The watch is inspired by the courageous pilots and their teams. Water-resistance of 10 ATM, Swiss caliber Ronda 5040.B and a threaded crown with sapphire glass are a necessity of this model.

Multifunctional watch with a chronograph is made of cut stainless steel 316L and subsequently altered by the IPB method in matt gray color. Swiss quartz machine with the chronograph caliber „big date“ Ronda 5040.B is newly put into the case, and it dramatically changes the image of the watch. The watch’s bottom is made of polished stainless steel with an original design of etched lid and a traditional portrayal of the far East. Water-resistance of 10ATM and a threaded crown are a necessity in this model. Under the resistant, anti-reflexive sapphire glass is a sophisticated and detailed dial with the counters of the chronograph with a pattern of circles. The hand of the chronograph is completed with new main-hour hands. Sporty design is given to the watches by the favorite black ring with CNC engravings. The length of measurement is on the counter on the position of 9 hours (measurements up to 30 minutes). The so-called big-date is placed on the position of 12 hours on the main dial. The number of the limited edition is written on a strip on the side of the case.

On the position of 3 hours, there is an unconventionally placed second hand of the main time. On the position of 6 hours, there is another counter of time (measurements up to 12 hours), around which there is a highlighted halo with the inscription limited edition. The hour hands are covered in a thick luminescent layer for a better reading of time under worse visibility conditions. For the model 2022, we have chosen to place the tachymeter on the outer circle of the dial, and thanks to that the Dakar edition is a perfect sports accessory. The watch is also supplied with a high-quality, hand-sewn leather strap with a robust clip and a logo. It is impregnated and has the system “easy-click.” The stainless pull in the color of the case is not a part of the watch, but can be bought additionally (stainless pulls fit on all models of the Dakar edition, 2016-2022). The watch is delivered in a dakar box with a warranty list, manual and a service card.

Specifications

MovementWater resistanceDimensions
Ronda 5040.B10 ATM∅ 45 x 13 mm
GlassCaseStrap
Anti-reflex sapphire flat316L stainless steelLeather, 24 mm, tongue

Specifications

Movement
Ronda 5040.B

Water resistance
10 ATM

Dimensions
∅ 45 x 13 mm

Glass
Anti-reflex sapphire flat

Case
316L stainless steel

Strap
Leather, 24 mm, tongue

Design

PRIM DAKAR OLLIE 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

W02P_13162_A-1
PRIM DAKAR LADY 2022

W92P.13162

BUY NOW

Design

PRIM DAKAR OLLIE 2021

Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations. PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.

PRIM DAKAR LADY 2022

W92P.13162

BUY NOW
PRIM DAKAR 2022

Ambassador

28279355_2085503081707446_8861672603997171567_n
Ollie Roučková

Ambassador of a women’s model PRIM Dakar Ollie 2021 and PRIM Dakar Ollie 2021

Ollie has an eventful racing career behind her. In January 2015 she was a part of Intercontinental Rally race in Africa, which traces the steps of the original African Dakar. And she won this race in her category.

This first long-distance Rally initiated other racing successes – Albania Rally, 3rd place, Bohemia Baja 300 – 2nd place, Baja Hungary – 1st place among women, 2nd place among men and overall 5th place in category Quad/ATV.

Many other races in the Czech Republic and Europe count to her success on the global Rally scene. Apart from racing and preparations for Rallies, Ollie devotes her time to a racing project for the development of the youngest race drivers – Ollieracingteam.

Source: https://www.facebook.com/Ollierouckova/

PRIM DAKAR 2021

Ambassadors

Tomáš Ouředníček

Team Ultimate Dakar Racing

Successful Czech driver of the cross-country rally, racer and a fighter on track, but also outside of it. Czech automobile racer and site 2017 an ambassador of the watches PRIM. Tomáš Ouředníček is the most successful Czech navigator and is also a bearer of the best result in the category of automobiles, as he finished 7th in the Rally Dakar in 2009.

David Křípal

Team Ultimate Dakar Racing

David Křípal has been the navigator of Tomáš Ouředníček for the third year in Dakar. In 2020 they ride together in their own Ultimate Dakar Racing team. His talent for navigating was already visible in Morocco Desert Challenge race, where David unmistakably navigated and together with the pilot Tomáš Ouředníček, they won the absolute ranking of the automobile category.

Rallye Dakar

We have long been supporting Rallye Dakar drivers with our exclusive PRIM Dakar Edition. These watches have served the drivers well on many occasions.

In addition to the top Slovak motorcycle rider Štefan Svitka, we are also supporting the Andorran driver Alberto Llover, the only handicapped driver at this year’s competition, in the truck category racing for the Bonver Dakar Project team. We have also given our support to Jaroslav Valtra’s Tatra, which has been successfully competing in the Africa Eco Race also as part of the Bonver Dakar Project.

Our “Dakar” watches are synonymous with quality and durability. In the development and manufacture we use the latest technology to bring you watches that will last for generations. Playing their part in developing and testing these watches are our partners – “Monsignor Dakar” himself, Karel Loprais and the head of the team Bonver Dakar Project and a three-time participant of the Rallye Dakar, Tomáš Vrátný.

Logo_Rallye_Dakar
PRIM Ambassadors

Karel Loprais
Czech automobile racer and six-time winner of the Rally Dakar truck race.

Tomáš Vrátný
Czech automobile racer, three-time participant of the Rallye Dakar and head of the team Bonver Dakar Project.

Štefan Svitko
Three-time European champion and multiple Slovak champion in motocross, runner-up at the Rallye Dakar 2016.

Josef Macháček
The legendary Czech motorcycle racer. The most successful rider on the quad bikes in the category Experimental in the long-distance marathon rally. A five time winner of the Rally Dakar and a two times winner of the races on the road motorcycles.

DAKAR 2021

Dakar 2021 route: 7 775 km – 12 stages – mountains, sand and dunes

DREAM – DARE – LIVE IT

Dakar 2021 starts on the 3rd of January 20201 in Jeddah. The organisers prepared an attractive route for the drivers, alternating rocky parts with the sandy ones, which are full of the inseparable dangers. Roadbooks will be given to the navigators strictly very close to the start of the race, so that the manufacture teams can’t have any prohibited advantages. The motorbike drivers will drive with the obligatory airbags, and the speed tests will contain many slowing-down elements on the dangers parts of the route.

Pilots, drivers, and navigators will be accompanied by PRIM watches made and designed by Czech family company on the dangerous stages of Dakar races in 2021. For this occasion, we developed a sports model, which will endure the extreme conditions of the race but will also attract attention with its detailed and sophisticated design. This year’s model of PRIM Dakar 2021 entices because of its new and original design of the dial, which resembles a layered skeleton accompanied by a tachymetric scale:

  • Men’s limited edition with 125 watches in fierce red execution
  • Men’s limited edition with 125 watches in fresh blue execution
  • Women’s limited edition with 21 watched in magenta (pink) colour

Just like every year, we have prepared for you innovations in this year’s limited series PRIM Dakar 2021. All of our PRIM Dakar limited editions are famous for a few of their exceptional elements. Change is the key to this year’s edition, and that is why we’ve decided to make watches Dakar not only for men but also in an edition for women which is connected to the effort of increasing the awareness of breast cancer.

Previous models

PRIM Dakar Ollie 2021

Women’s limited edition PRIM Dakar Ollie 2021 came to life by chance after receiving an e-mail from Ollie, where she asked to collaborate with us. An idea was born to expand our traditional and desired edition Dakar of a women’s version.

It was clear from the very beginning that we wanted the design to be about something more than “just” Dakar. And so we have decided to use Ollie as an ambassador for en edition connected to the effort to increase the awareness and decrease stigma surrounding breast cancer. By buying PRIM Dakar Ollie 2021 watches we will give 800 CZK to the Alliance of women with breast cancer (Aliance žen s rakovinou prsu) foundation.

The “bow” symbol is famous as a symbol connected to the awareness of breast cancer which is why we placed it on a dial, cap and case of the watches. Therefore, the logo is symmetrically completed with an original bow, which will remind its owner of the importance of prevention. The cap of the watches is altered by a special etching method (3D effect) with a motto “Catch me if you can”, which is a metaphor fitting for all strong women who have beaten breast cancer. The middle of the cap has Ollie’s talisman on it, which is a giraffe.

PRIM Dakar 2021

Multipurpose watches with chronograph are made of sharpened stainless steel 316L and are then altered by the IPD method in a new grey matte colour. Swiss quartz machine with chronograph of calibre Rona 5030.D. is inserted into the case. The base of the watches is made of polished stainless steel with original blazon and the map of the race. The water-resistance of 10 ATM and a threaded crown are integral to the model. Under the durable anti-reflex sapphire glass are a sophisticated layered dial and the windows of the chronograph with the motif of circles. The hand of the chronograph is complemented by new main hour hands. The new sporty design is ensured by the black ring with CNC inscription of minutes in brown. The length of the measurement is shown on the dial in the position of 9 hours (measuring of 30 minutes). In the position of 4 hours on the dial, there is a window showing the date.

In the position of 3 hours, there is an unconventionally placed second hand. In the position of 6 hours is a counter of hours (measuring of 12 hours), around which there is a highlighted circle with the inscription limited edition. The hour and minute hands are covered in a thick luminescent layer for a better reading of time under worse visibility. We chose to place the tachymeter on the outer circle of the dial in our 2021 model, thanks to which is the Dakar edition a perfect sports accessory. Watches come with a high-quality leather strap with a delicate detail of a motto and logo completed with two studs and a robust clip with a logo. It is also impregnated and equipped with the system “easy click.” For the first time we also we made a stainless steel strap in the colour of the case, and elevate the Dakar edition into the luxury set with two straps (stainless steel strap fits on every model of Dakar watches 2016-2021). Watches are delivered in a newly designed original packaging.

PRIM Dakar 2020

Multipurpose watched with chronograph are made of sharpened stainless steel 316L and are then altered by the IPD method in a new grey matte colour. Swiss quartz machine with chronograph of calibre Ronda 5030.D is inserted into the case. The base of the watches is made of polished stainless steel with original blazon and the motto “Dream, Dare, Live It”. We also worked on the water-resistance of 10 ATM, and we developed a casing with a new threaded crown, which ensures the resistance against water, which the drivers will test in extreme conditions.

Under the durable anti-reflex sapphire glass are a sophisticated layered dial and the windows of the chronograph with the motif of circles. Newly designed yellow hand of the chronograph is completed with the main luminescent hour and minute hands. The new sporty design is ensured by the black ring with CNC inscription of minutes in brown. The length of the measurement is shown on the dial in the position of 9 hours (measuring of 30 minutes). In the position of 4 hours on the dial, there is a window showing the date.

In the position of 3 hours, there is a second hand placed there. In the position of 6 hours is a counter of hours (measuring of 12 hours), around which there is a highlighted circle with the inscription limited edition. The hour and minute hands are covered in a thick luminescent layer for a better reading of time under worse visibility. Watches come with a high-quality leather strap with a delicate detail of a motto and logo completed with two studs and a robust clip with a logo. Watches are delivered with a newly designed original packaging- in a helmet.

W01P-13113-DAKAR 2020

PRIM Dakar 2010 - 2014

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