The collection
It is the eleventh time for our family company that we make this extraordinary sports edition for the fans of Rally Dakar. In 2020, the drivers will race in a new environment and for the first time in the history of the race will visit Saudi Arabia.
Rally Dakar 2020 will start on the 5th of January in Jeddah on the coast of the Red Sea, from where the drivers will endure 12 stages altogether, counting to 9 000 kilometres. At first, the route will go through rocky roads for the drivers to move on to the fourth-largest desert Rub al-Chálí, where there will be dunes up to 250 metres high awaiting the drivers. The race will then end on the 17th of January in the city of Al-Kiddija nearby Riyadh, where a massive amusement park is being built.
Limited edition of sports watches PRIM Dakar 2020 will undergo testing by the ambassadors, who are this year’s drivers Tomáš Ouředníček and David Křípal with Ford Raptor in the Ultimate Dakar team (http://ultimatedakar.com).
Dakar 2020 route: 9000 km – 12 stages – mountains, sand and dunes
DREAM – DARE – LIVE IT
Dakar will start on the 5th of January 2020 in Jeddah, where the organisers prepared an attractive route for the drives, where rocky roads will be followed by the sandy ones, full of inseparable dangers.
Pilots, drivers, and navigators will be accompanied by PRIM watches made and designed by Czech family company on the dangerous stages of Dakar races in 2020. For this occasion, we developed a sports model, which will endure the extreme conditions of the race but will also attract attention with its detailed and sophisticated design. This year’s model of PRIM Dakar 2020 entices because of its new and original design of the dial, which resembles a layered skeleton.
The limited-edition has 200 pieces of watches with an original serial mark on the case of the watches.
As always, we’ve prepared some news for this year’s limited edition of PRIM Dakar 2020. All of our limited editions of PRIM Dakar are famous for few of their exceptional elements. Change is the key to this year’s edition, and that is why we’ve decided to make watches Dakar in new, original colourful combination-brown!
PRIM Dakar 2020
Multipurpose watched with chronograph are made of sharpened stainless steel 316L and are then altered by the IPD method in a new grey matte colour. Swiss quartz machine with chronograph of calibre Ronda 5030.D is inserted into the case. The base of the watches is made of polished stainless steel with original blazon and the motto “Dream, Dare, Live It”. We also worked on the water-resistance of 10 ATM, and we developed a casing with a new threaded crown, which ensures the resistance against water, which the drivers will test in extreme conditions.
Under the durable anti-reflex sapphire glass are a sophisticated layered dial and the windows of the chronograph with the motif of circles. Newly designed yellow hand of the chronograph is completed with the main luminescent hour and minute hands. The new sporty design is ensured by the black ring with CNC inscription of minutes in brown. The length of the measurement is shown on the dial in the position of 9 hours (measuring of 30 minutes). In the position of 4 hours on the dial, there is a window showing the date.
In the position of 3 hours, there is a second hand placed there. In the position of 6 hours is a counter of hours (measuring of 12 hours), around which there is a highlighted circle with the inscription limited edition. The hour and minute hands are covered in a thick luminescent layer for a better reading of time under worse visibility. Watches come with a high-quality leather strap with a delicate detail of a motto and logo completed with two studs and a robust clip with a logo. Watches are delivered with a newly designed original packaging- in a helmet.
Specifications
| Movement | Water resistance | Dimensions |
|---|---|---|
| Ronda 5030.D | 10 ATM | ∅45 x 12 mm, 115 g |
| Glass | Case | Strap |
|---|---|---|
| Anti-reflex sapphire | 316L stainless steel | Leather, 24 mm, tongue |
Specifications
| Movement |
|---|
| Ronda 5030.D |
| Water resistance |
|---|
| 10 ATM |
| Dimensions |
|---|
| ∅45 x 12 mm, 115 g |
| Glass |
|---|
| Anti-reflex sapphire |
| Case |
|---|
| 316L stainless steel |
| Strap |
|---|
| Leather, 24 mm, tongue |
Design
Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.
Design
Watches from the PRIM Dakar collection are offered every year in limited editions and different colour variations.
PRIM Dakar watches accentuate the character of their owner and attract admiring glances at every sports and social event.
PRIM Dakar 2020
Ambassadors
We connect our brand PRIM with the brave drivers of the Dakar Rally every year. And this year, which marks the 42th season of the race will not be any different. We even have two ambassadors of the watches PRIM Dakar 2020 this year.
Tomáš Ouředníček
Team Ultimate Dakar Racing
Successful Czech driver of the cross-country rally, racer and a fighter on track, but also outside of it. Czech automobile racer and site 2017 an ambassador of the watches PRIM. Tomáš Ouředníček is the most successful Czech navigator and is also a bearer of the best result in the category of automobiles, as he finished 7th in the Rally Dakar in 2009.
David Křípal
Team Ultimate Dakar Racing
David Křípal has been the navigator of Tomáš Ouředníček for the third year in Dakar. In 2020 they ride together in their own Ultimate Dakar Racing team. His talent for navigating was already visible in Morocco Desert Challenge race, where David unmistakably navigated and together with the pilot Tomáš Ouředníček, they won the absolute ranking of the automobile category.
Rallye Dakar
We have long been supporting Rallye Dakar drivers with our exclusive PRIM Dakar Edition. These watches have served the drivers well on many occasions.
In addition to the top Slovak motorcycle rider Štefan Svitka, we are also supporting the Andorran driver Alberto Llover, the only handicapped driver at this year’s competition, in the truck category racing for the Bonver Dakar Project team. We have also given our support to Jaroslav Valtra’s Tatra, which has been successfully competing in the Africa Eco Race also as part of the Bonver Dakar Project.
Our “Dakar” watches are synonymous with quality and durability. In the development and manufacture we use the latest technology to bring you watches that will last for generations. Playing their part in developing and testing these watches are our partners – “Monsignor Dakar” himself, Karel Loprais and the head of the team Bonver Dakar Project and a three-time participant of the Rallye Dakar, Tomáš Vrátný.
PRIM Ambassadors
Karel Loprais
Czech automobile racer and six-time winner of the Rally Dakar truck race.
Tomáš Vrátný
Czech automobile racer, three-time participant of the Rallye Dakar and head of the team Bonver Dakar Project.
Štefan Svitko
Three-time European champion and multiple Slovak champion in motocross, runner-up at the Rallye Dakar 2016.
Josef Macháček
The legendary Czech motorcycle racer. The most successful rider on the quad bikes in the category Experimental in the long-distance marathon rally. A five time winner of the Rally Dakar and a two times winner of the races on the road motorcycles.
Previous models
PRIM Dakar X 2019
The multi-purpose watches with chronograph has been made of sharpened noble stainless steel 316 L and afterwards adjusted by the IPB method in new matte grey-black colour. Swiss quartz machine with chronograph of caliber Ronda 5030.D is embedded into the case. The watches have the bed made of polished noble stainless steel with original description of the race and the 2019th motto “Dream, Dare, Live It”. We also worked on a higher water-resistance 10 ATM, which will be tested by the racers in the extreme conditions of the race.
Sophisticated carbon dial and counters of the chronograph with the pattern of circles was put under the resistant sapphire glass. The newly designed yellow “Dakar” hand of the chronograph is completed by the main luminescent watch hands. The tachometric circle on the circumference of the case is inspired by the design of a tyre. The length of the measuring is displayed on the counter, on the position of 9 hours (measuring 30 minutes). In the dial on the position of 4 hours there is a window, in which the date is displayed.
Nontraditionally the second hand of the main time is placed on the position of 3 hours. On 6 hours there is a counter of hours placed (measuring 12 hours) around which an original motto of the season and the year 2019 are designed. Watch hands are covered in a luminescent layer for a better reading of time in reduced visibility. Watches are equipped with high-quality combinable strap made of fabric and leather, completed with yellow sew and classical robust thorn buckle. Watches are provided with a newly designed original packaging- a suitcase.
PRIM Dakar 2010 - 2014
Dakar 2010
Dakar 2010
Dakar 2011
Dakar 2012
Dakar 2012
Dakar 2013
Dakar 2013
Dakar 2014
Contact
obchod@prim-hodinky.cz
Address
738 02 Frýdek-Místek
Czech Republic
OPENING HOURS
Fri 8:00-16:00
Lunch break 12.00-12.30