he success in reviving the long-forgotten PRIM brand has been founded on long-lasting collaboration with retailers who have confidence in our brand and been able to communicate this message directly to customers, thereby exciting the demand for top-quality mechanical watches at affordable prices. The increasingly discriminating desires and diversity of our customers is a strong impulse towards our further research and development.
The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you – our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.
PRIM watches are reputable watches made with love, tradition and experience. For the new millennium, we gave PRIM watches a new heart wrapped up in a modern appearance and so renewed what had been forgotten after the fall of socialism. Their classic and timeless look has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their sophisticated look, one which perfectly complements both formal and casual outfits. PRIM watches are unique models – owning any of these highly original pieces will make you stand out effortlessly from the crowd.