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Certificates and PRIM logos

PRIM trademark

MPM-Quality a.s. is the rightful owner of the PRIM trademark, which it duly acquired in 2001 from the former owner – Chronotechna Šternberk (Eutech).

Our company also owns historical graphic and combined PRIM trademarks with priority dating back to 1955.

We are authorized to use the PRIM brand for all products for which it is registered, including the original logos of the national enterprise.

REGISTERED TRADEMARKS

HISTORICALLY THE OLDEST LOGO CURRENTLY USED

The first PRIM trademark was registered as early as 1955 by Chronotechna Šternberk to designate its timing devices – it contained the letters PRIM, lowered on either side with a broken border (loaf-shaped) above the letters. In 1958, another PRIM trademark of the same design was registered by the then National Enterprise Chronotechna. The trademark was also registered for wrist watches.

LOGO PN.01

Currently, we use the PRIM logo created in 1968 at the national enterprise Chronotechna in collaboration with the employees and graphic typographers of that time to mark PRIM watches. Graphic and word trademark 1st TM PRIM No. 165917.

  • Let’s take a look together into the unique historical archives, which in 2016 revealed treasures from their joint work on the PRIM logo for the former national enterprise.

PRIM MANUFACTURE 1949

In the world of watchmaking, manufacture production holds a meaning of its own – it is a category in itself. The PRIM brand proudly declares its commitment to horological self-sufficiency with the logo PRIM Manufacture 1949. This logo highlights that the given model is equipped with a mechanical movement of in-house design.

SIMPLIFIED LOGO – ICON
Our team of graphic designers has created a logo that reflects our values of tradition and modernity. The letter “P” is connected by a circular arc symbolizing the passage of time. This element is a key symbol of our brand. You will gradually see the new logo appearing across all our new materials.
models and promotional activities.
PICTOGRAM – NOVÉ MĚSTO ARCHES

The pictogram, symbolizing the Nové Město Arches, refers to the distinctive gables of the houses on the town square in Nové Město nad Metují. This architectural feature is characteristic of the town where the Czechoslovak watchmaking tradition began in 1949.

PRIM MOTO – MEANING FOR OUR CUSTOMERS AND EMPLOYEES

As a brand of time, we value each of our customers, as well as the entire team behind the company. That’s why we decided to ask what the PRIM brand means to you. We received over a hundred submissions and ideas, which means a great deal to us. The winning motto was: PRIM – My Time, My World. – it reflects the values of PRIM and our diverse customers. We believe that from our wide collection of models, everyone will find their own unique watch, with which they… …will spend “their time” exactly as they dream “their world.” You will gradually encounter this motto across our brand’s promotional activities.

CZECH MADE

We draw upon the capacity of a strong company with 25 years of experience in watchmaking, we are the only company in the watchmaking sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year.

The PRIM watches we manufacture are constantly tested and improved, which is why they lead the way in the industry. Our customers include distinguished celebrities, athletes and important figures, but above all you – our customers, who appreciate the everyday qualities of PRIM watches. Our designers and watchmakers, based at company headquarters, regularly create new collections and apply the latest technology and materials.