Czechs have established themselves in many fields, the Czech crystal is well known in the world. Its production and grinding has a deeply rooted tradition in our countries. An important company operating in the glass industry is the Preciosa group, whose brand was first registered in 1915. Although the history of the Preciosa brand is much longer, the year 1948 is considered the official date of its establishment.
In the same year, another important Czech brand was introduced, but of a completely different field. In 1948, the first plan to produce wrist watches in Bohemia was established. The PRIM brand was founded in Šternberk. There is a certain analogy in the story of both Czech brands. It is no coincidence that both companies joined together to create collections of ladies wrist watches under the brand PRECIOSA.